Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 36, 13 February 1915, Page 2

NEW ZE ALA ND LOAN & MERCANTILE AGENCY CO.. LTD. iroadway fT^ATFsJRD. "HOW McDOUCALL(S) TOPPED T.« T 9E. n At the Mamawatu Show held recently, McTougsila’ Dip secured lid mt of 167 award#, and 11 out of 1® championsfpe, besides winning H.e “Short” 100 guinea Challenge Onp and th« Southdown Society’s (England) Challenge Onp and at the Canterbury Metropolitan Shor- wen of “MeDougalla”o aptured 18 out of 16 Championships, and 182 out rf 240 swards, besides 19 specials. The merino clarses were not included. At the Dunedin Show 129 awards out of 141. all the championships totalling JO. besides 7 specials at the North Otago Show. At Oamsru the record waa ro awards out of 101, 8 Championship! out of 18, 10 Specials, including “Lawe’s” and “Little'■” Cupe. creameryj s_roomed house, email cow-shed, ou m d road; lease has about 2| years to run at an annual rental of 12s per acre. SOU ACRES, 1897 freehold, 388 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ect house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 6 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per MATTHEWS. GAMLIN & C° WOOD : (|(i JUST LANDED: MOWERS, MAY RAKES. INSPECTION INVITED, THAT ARE WORTH BU 140 ACRES, 60 acres to lease, all in grass, all ,1 mile from Print £3O for goodwill, 14<» • annum. Price £6 per sore, £2OOO cash. 116. AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD.

THE SMARTEST CIO IN TOWN-THE “EGMONT.” THEBE’S no denying the fact that everyone likes their “turnout” to be the smartest —henoe we are specially catering to the particular folk, but whose purse® (these war Mines) are not particularly big. Here’s • few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel, or rubber tyre®, and varnished or painted as desired. Come and sit im one. EGMONT COACH & C * RRIAGE C° WHEELWRIGHTS, CSACHBIIILDE NS, £TC. SGINTR for Massey-Marris fan* Implement*, Waaa Cream Separators Champion Cooking Benges, Uaiqu Boiler frame*, etc., Stratford. Newspaper Advertising \ T one of his recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moia self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advei rising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless _ the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Renew” points out that—“Unaoabtedly the first end most potent advertising force of the present day is th« newspaper. Here is a field so vast and so complex that i: needs the most careful jtudy of every ••aryinfl condition to accurately estimate its possibilities, and a wholj army of specialists and experts in all branehee of service have eorae into being ” I