Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 35, 12 February 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO., LTD. ■HOAIWAY fT^ATFtfRD, : "HOW McDOUCALL(S) TOPPED T :. SE.» At the Maiawatu Show htld recently, MoTsugcib' Dip secured 119 Mt of 157 awards, and 11 crat of 18 champions!?pe, boaidos winning !ue "Short" 100 guinea Challenge Oap and the Southdown Society's (England) Oaellenge Cup mad at the Canterbury Metropolitan Show csdri o' "McDougalls"o eptured 18 oat of lfl Championships, and 182 out of 240 swards, besides 19 specials. The merino classes wore not included. At the Duce. din Show 129 awards out of 141, all the ohampionshipß totally JO, i» iides 7 specials at the North Otago Show. At Oamaru the rwJ was 10 awards ont of 101, 8 Championship* oat of IS, 10 Specials inohy?fr~ "Lawe's" and "Little's" Paps. gHBSE£~T'' JUITLANDED: MOWERS MAY RAKES. EttttfSCTION INVITED. FAEMU THAT ARE WORTH BU.• 140 ACRES, 60 acres to lease, all in grasß, all v ";, , 1 mile from creamery; 5-roomed house, small cow-shed, ou yod road; lease has about 2i years to run at an annual rental of 12s per acre. PrlM £3O far goodwill, 14<; ; IMS ACRES, 1097 freehold, 301 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-rootu-ed house, sheep yards, etc.; good undulating sheep country; 11 miles'from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £6 per acre. £2OOO cash. 115. MATTHEWS. GAMLIN & 0° AUCTIONEERS, LAND kHO COMMISSION AGENTS, IN C L E W 0 0 D. M THE tMAHTHT CIS IN TOWN-THE "ECMONT." THERE'S no denying the faot that everyone likes their "turnout" to be the smartest —hence we are specially catering to the partioular folk, but whose purses (these war 'imes) are not particularly big. Here's a few reasons why the "Egmont" gig merits this description: Real leather trimmings, solid nickel mounts, "Collinge" steel axles, best hickory shafts, steel or rubber tyree, and varnished or painted as desired. ' Come and sit im on*. EGMONT COACH & C * RRIAGE C* WHEELWRIOHTS, CtACHSUILOE R 9, £T6. AGINTi for Massey-Harris Farm Implements, Wasa Cream Separators Champion Cooking Ban«es, Uaieu Boiler Frames, «*o., Stratford. Newspaper Advertising T one of Lis recent lectures on advertising, ■ given at Liverpool, England, Thomas Russell, of Lonlon, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the faot that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moie self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial disoovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" potntß out that—"Uailoubtedly the first and most potent advertising fores of the present day is the newspaper. Here is a field so vast and so complex that it newds the most careful jtudy of every varying condition to accurately estimate its possibilities, and a whola army of specialists and experts in all branehes of service have some into being."