Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 34, 11 February 1915, Page 2

NEW .ZEALAND ' LOAN & MERCANTILE AGENCY CO.. LTD. ■ROASWAT 6i ?T?ATFORB. “HOW McDOUCALL(S) TOPPED T » " At th« Malawatu Show hold reowtly, Mcr>ugiJE’ Dip secured 119 Mfc of 157 award*, and 11 out of 18 ohampiomAjpe, besides wiumng the “Short” 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Bhor? users of “MtDougalls”o aptured 18 out of 18 Championships, and 1853 out o.f 340 awards, besides 19 specials. The merino closes were not included. At t.ho Dunedin Show 129 awards out of 141, all the champion ships totalling 10, !/>•. sides 1 specials at the North Otago Show. At Oamaru the recora wm fO awards out of 101, 8 Championship* out of 13, 10 Specials, inducing “Lawe’s” and “Little’s” Cups. U m m 'i s*£ Wi- - • -« *1 WOOD JUST LANDED: MOWERS LY RAKES. Eft.&PEuTf ON INVITED. ~.c THAT ARE WORTH BU. K. 140 ACRES, 60 acres to lease, all in grass, all p "t ; 1 mile from creamery; 6-roomed house, small cow-shed, ou xid road; lease has about 2} years to run at an annual rental of 12s per acre. Price £3O far goodwill. 14f, 1001 ACRES, 1097 freehold, 380 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.; good undulating sheep country; II miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s pelannum. Price £6 per acre. £2OOO cash, 115. MATTHEWS. GAMLIN & ( AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD. NO. J THE EMARTEET CIS IM TOW H-THE “ECMOHT." rpHEEE’B no denying the fact that everyone likes their “turnout to J- be the smartest —hence we are specially catering to the particular folk but whose purses (these war M m es) are not particularly big. Here’* » few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or’rubber tyrea, and varnished or painted as desired. Come end sit in one. EGMONT GOACH & CARRIAGE C* WHEELWRIOHTt, COACHBUILDE RB, 4TQ. AQINTB for Massey-Marris Fam Implement*, Wasa Cream Beparatore Champion Cooking Ranges, Uniqu BoUer Framos, ate., Stratford. Newspaper Advertising A T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Russell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the'mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Re view” points out that—“Dnaoubtedly the first and moet potent advertising force of the present day is th® newspaper. Her© is a field so vast and so oompl®* that It needs the most careful jtndy of every varying eend tion to accurately estimati its possibilities, and * whol * army of specialists and experts in all branches of service have eome into being ”