Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 33, 10 February 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. •ROADWAY RT'ATFORD. “HOW McDOUCALL(S) TO l FED T&C. RE.’ ? At the Manawatu Show hold recently, McF Dip secured 119 ost'of 167 awards, and 11 out of 18 ohampionsiipe, besides winning H. e “BhorV* 100 guinea Challenge Oup tnd the Southdown Society’s (England) Challenge Oup and at the Canterbury Metropolitan Shov- o f “Mcnoug»lls”o aptured 18 out of 16 Championships, and 182 out *f i. 10 ‘.ranis, besides 19 specials. The merino elapses were not included. ’*.t the Dunedin Show 129 awards out of 141, all the championships totalling ??, > sides 7 specials at the North Otago Show. At Oamaru the recor -,v----10 awards out of 101, 9 Championships out of 18, 10 Specials, including “Laws’s’ ’ and “Little’s” Gaps. 7 I :v: f wm }^ y : YOO JUST LANDED: MOWERS v? -r v ■>./ SRiSPEGTSON INVfTED. FAE ! THAT ARE WORTH BU. 1..' • ; ,140 ACRES, 60 acres to lease, all in grass, all y % ,1 mile from creamery; 5-roohied house, small cow-shed, on xid road; lease ! baa about 2} years to run at an annual rental of 12s per acre. Price £3O for goodwill, 140. : tool ACRES, 1087 freehold, 301 Education Lease; 1100 in grass, 12 paddocks, sheep-proof fencos, several, acres ploughed; 4-room-ed house, sheep yards, etc.; good undulating sheep country; 11 r . miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s pelannum. Price £6 per acre. £2OOO cash. 115.' MATTHEWS. GAMLIN & ( "10. AUCTIONEERS, LAND kHQ COMMISSION AGENTS, INGLEWOOD.

THE SMARTEST CIC IN TOW H—THE “EGMONT.” THEBE’S no denying the fact that everyone likes their “turnout” to be the smartest —hence we are specially catering to the particular folk, but whose pursee (these war ‘i mes) are not particularly big. Here’s e few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or rubber tyres, and varnished o: painted ak desired. Come and sit in one. JBGMONT COACH & C * RRIAGE C° WHEELWRIGHTS, COACHBUIi.DE RS, £TC. AGINTf! for Massey-Marris fans Implement*, Wasa Cream Separator* Champion Cooking Sanges, Dniqn Boiler Frame*, etc., Stratford ■ Newspaper Advertising A T one of Lis recent lectures on advertising, 4. “1. given at Liverpool, England, Thomas Russell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time/’ ho aaid, “was ripe for a great extension of advertising, and newspaper adver- i tising must always be the mainstay of public- I ity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of groat value to the public could never have been manufactured at all had H it not been that advertising ensured a sale largo enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. ( • The “Commercial Review*’ point* out that—“Tlu--3oubtedly tbe first and moat potent advertising force of ■ ■ the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful jtudy of every varying eond tion to accurately estimate its possibilities, and a whol ■ army of specialists and experts in all branohee of *erv ce have come into being ”