Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 32, 9 February 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. BROABWAY fli ?T^ATF«RD. \ “HOW McDOUCALL(S) TOPPED T Afc the Muiwata Show held recently, McJ’ vugslir Diy secured 11s L eat of 167 award#, end 11 out of 18 champion, r-ys, besides winning *<. g| “Short” 100 guinea Challenge Cap end the Southdown Society’s (Snglam Challenge Cup end »t the Canterbury Metropolitan Show stem o f “MtDougalls ! ’o eptnred 18 ont of 16 Championships, end 182 out A Slfl avr&rds, besides 19 specials. The merino elates were not included. .fc the Dune, din Show 129 awards out of 141, all the championships totally 10, btlides 7 specials at the North Otago Show. At Oamaru the reoora wu* 10 awards out of 101, 8 Championships out- of 18, 10 Specials, mclun;a~ “Lawe’s” and “Little’s” Cups. & STS, V woo , ’i : V' VlJUITLANDED: A*--' sjoe*£l^SßS; MOWERS EiAY iNVBTED. FAE ■ -=v * t~z ... Of THAT ARE WORTH BU.b.. .110 ACRES,'do acres to lease, all in grass, all y. ,1 mile from creamery; S.roomed house, small cow-shed, ou Aid road; lease \ has about 2} years to run at au annual rental of 12s per acre. Prloo £3O for goodwill. 140. 1015 ACRES/1197 freehold) 361 Education Lease; 1100 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-©d bouse, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £5 per aore, £2OOO cash. 115. MATTHEWS. GAMLIN & O 0 AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD.

THE SMARTMT CIO IH TOWN—THE "EGMONT.” THERE’S no denying the fact that everyone likes their “turnout” to be the smartest —henoe we are specially catering to the particular folk, but whose pursee (these war l i mes) are not particularly big. Here’* a few reasons why the “Egmont” gig merits this description: Real leather trimmings solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Come and sit im one. EGMONT COACH & CARRIAGE C° WHEELWRIGHTS, COACHBUELOE R 9, £TC. AGBNTB for Maiwy.-Harri» far* Implement*, Waaa Cream Separators Champion Cooking Benges, Uaiqu Boiler frames, etc., Stratford.

Newspaper Advertising A T one of ids recent lectures on advertising, gj[ V en at Liverpool, England, Thomas Russell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity ” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the mote self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Th® “Commercial Remw" points out that—-“Un-aonbtedly the first and moat potent advertising fore® of the present day is tha newspaper. Here is a field so vast and so complex that it needs the most careful jtudy of every varying aondition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have some into being ”