Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 31, 8 February 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. ■ROADWAY “HOW McDOUCALL(S) TOPPED T At the Manawatu Show held reomtly, McJMugulh’ L.p scoured 119 out of 167 award., and 11 out of 18 champions ope, bsaiuea winning the “Short” 100 guinea Challenge Cup and the Southdown Society’ a (England) Challenge Cup and at the Canterbury Metropolitan Biu>v' o f “MiDougalle”o aptured 13 out of 19 Championships, and 182 oud -: r : MO award*, besides 18 specials. The merino claves were not included. t tho Huso, din Show 129 awards out of 141, all the championships totally ?C. :»■ sides 7 specials at the North Otago. Show. At Oamaru the record was 10 awards out of 101, 8 Chainpionihipl out of 18, 10 Specials, indue. 1 ;:-' “Lawe’s” and “Little’i”Pup». M it sz woo y. JUST LANDED: MOWERS . IiAKEb. , BtoSPEOTION f MVITED, ear:: & THAT ARE WORTH BU. '■ J4O ACRES, 60 acres to lease, all in grass, all y ,1 mile from creamery; 5-roomed house, small cow-shed, on x)d road; lease has about 2} years to run at an annual rental of 12s per acre. •' vr ■ • i * Print £3O for goodwill, 140. 5095 ACRES, 1697 freehold, 361 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed bouse, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s petannum. Price £6 per acre, £2OOO cash. 115. MATTHEWS. G AMLIN & 0° AUCTIONEERS, LAND LNQ COMMISSION AGENTS, INGLEWOOD.

THE SMARTEST uIS IN TOWH-THE “EGMONT.” THEBE’S no denying the fact that everyone likes their “turnout” to b« the smartest —henoe we are specially catering to the particular folk, but whose purse* (these war r \ mes) are not .particularly big. Here’s « few/reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or’rubber tyre*, and varnished or painted as desired. Come and sit in on*. EGMONT GOACH & O * RRIAGE C° WHEELWRIGHTS, CSACHBUILDE RB,v£TC. A6INTB for Maiiey-Harria Pam Implement*, Was* dream Separators Champion Cooking Ranges, Uniqu Boiler Frames, etc., Stratford. CIK' 1 Newspaper Advertising A T one of Lis recent lectures on advertising, 2 given at Liverpool, England, Thomas Russell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a groat extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of groaf value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not time was good enough to put into an advertisement. The “Commercial Review T ’ points out that—“lT*donbtedly the first and moat potent advertising force of the present dav «« the newspaper. Here ia a field so vast and bo complex that it needs the most careful jtudy of every varying eenc’ition to accurately estimati its possibilities, and a who'u army of specialists and experts in all branch©* of tervioe hav* come into being ”