Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 30, 6 February 1915, Page 2

NEW ZEALAND LOAN & MER CANTILE AGENCY CO.. LTD. BROABWAT n rjr ?TRATF@RD. “HOW MoDOUCALL(S) TOPPED THE SCORE.” At ih« Mmwato Show hold recently, McDougalls’ Dip secured 11b! , oat of- 167 awards, and 11 out of IS cnarapionsiupa, besides winning tug* “Short” 100 guinea Challenge Cap end the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users o f “McDougalls”o aptured 13 out of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dunedin ihow 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North OUgo Show. At Oamaru the record was 10 awards out of 101, 8 Championships out of 18, 10 Specials, including “Lawe’s” and “Little's” Cups. 1 Si r'i, : wood /isiwirn'' 7 -w JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED. FARMS THAT ARE WORTH BUYING. 140 ACRES, 60 acres to lease, all in grass, all ploughed; 1 uule from creamery; 5-roomed house, small cow-shed, on good road; lease has about 2} years to run at an annual rental of 12s per acre. PriM £3O for goodwill, 140. SOIB ACRES, -1697 freehold, 3SB Education Lease; 1400 in grass, 12 paddocks, sheep-proof fencas, several acres ploughed; 4-room-ed house, sheep yards, etc.; good uudulatiug sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £6 per acre, £2OOO cash, 115. MATTHEWS. GAMLIN & 0° AUCTIONEERS, LAND LNO COMMISSION AGENTS, INGLEWOOD.

THE SMARTEST CIS IN TOWN-THE “ECMONT.” THEBE’S no denying the fact that everyone likes their “turnout” to be the smartest—hence we are specially catering to the particular folk, but whose purses (these war Mines) are not particularly big. Here’s a few reasons why the “Egmont” gig merits this description: Real leather trimmings; solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or’rubber tyree, and varnished or painted as desired. Come and sit in one. EGMuNT COACH & C * RRIAGE C a WHEELWRIGHTS, C9ACHBUILDE R§, 4TC. AGINTB for Ma»«ey-M*nrii fane Implement*, Wai* Cream Separators Champion Cooking Bang#*. Uniqu Boiler Frames, etc., Stratford. Newspaper Advertising \ T one of his reeent lectures on advertising, *-*• given at Liverpool, England, Thomas Russell, of Lon ion, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moie self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate 1 and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was ibat it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—“UbHonbtedly the first and moat potent advertising force of the present day is the newr paper. Here is a field so vast and bo complex that E needs the moat careful jfcudy of every ■'aryinf eond tion to accurately eatimati its possibilities, and a whol army of specialists and experts in all branches of service have come into being ”