Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 29, 5 February 1915, Page 2

. NEW ZEALAND LOAN & MER CANTILE AGENCY CO.. LTD. ■ROADWAY PTKATF^RB, "HOW McDOUCALL(S) TOPPEO THE SCORE." At the Mawwatu Show held recently, McDougalls' Dip secured 119 mit of 157 awards, and 11 oat of 1* championships, besides winning tr.e ♦'Short"- 100 gnine* Challenge Oup and th« Southdown Society's (England) Challenge Oup and at the Canterbury Metropolitan Show users o' "Mo I>ougalls"o aptured 13 out of 18 Championships, and 182 out of 240 n wards, besides 19 specials. The merino clashes were not included. Ac the Dune. din Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record wa& 10 awards oat of 101, 8 Oh»mpiun»bip« out of 18, 10 Specials, including "LaweV and "Little's" Paps. JUST LANDED; MOWERS, HAY RAKES. INSPECTION INVITED. FARMS THAT ARE tfOBTH BUYING. 140 ACRES, CO acres to lease, all in grass, all ploughed; 1 mile from creamery; o.roomed house, small cow-shad, on good road; lease 'ia*> about 2} years to run at an annual rental of 12s per acre. PriM £3O for goodwill. 140. SMS ACRES, 1697 freehold) 36i EUuuittiun Lease; MOO in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £5 per aure, £2OOO cash. 115. MATTHEWS. GAMLIN & O c AUCTIONEERS, LAND LHQ COMMISSIpN AGENTS, INGLE WOOD.

THE SMARTEIT CSG IM lOWH-TKE "ECMONT." THEEE'S no denying the fact that everyone likes their "turnout" to be the smartest—henoe we are specially catering to the particular folk, but whose purßes (these war ti mes) are not particularly big. Here's • few reasons why the "Egmont" g ig merits this description: Real leather trimmings, solid nickel mounts, "Collinge" steel axles, best hickory nhafts, steel or'rubber tyrea, and varnished or painted a» desired. Come and lit in one. EGMONT COACH & O * RRIAGE C* WHEELWRIfIHYt, S9ACHIUfI.DE K 9, £TC. AGINTB for MaMey-Hnrrii fmrm Implement*, Was* Cream Separators Champion Cooking HUngai. Uaiqu Boiler Frames, vie., fitratford. Newspaper Advertising AT one of i-is recent lectures on advertising, •-*•■ given at Liverpool, England, Thomas Russell, of Lou-lon, emphasised strongly the value of newspaper advertising. "The time," he Raid, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moie self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sab* large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Oomimeroial Bewew" points onfc that—"Unaonhtedly the «r«t and mort potent advertising force of the present day is the newspaper. Here is a field so vast and bo oomplex t&at'it needs the most careful jtudy of «»™ry ■»arrin« oendition t-o accurately eetimat"* its possibilities. »nd » wnoi* army o! pp»ciali3ta and ei> p*rt« in all branches of •ervio© have come into beiufr "