Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 28, 3 February 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. ■ROADWAY 01 #TSATF«RD. “HOW McDOUCALL(S) TOPPED THE SCORE.” At the Manawatu Show held recently, McDougalls' Dip secured 119 out of 157 awards, end 11 out of 13 cuampionshipa, besides winning tt.e “Short” 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users o* “Mc-Dougalls”o-aptured 13 out of 18 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dunedin Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record wae f 0 awards out of 101, 8 Championship! out of 18, 10 Specials, including “Lawe’s” and “Little’i” Pups.' > •m ”COO :■***£ &si JUST LANDED 1 : MOWERS. HAY RAKES. INSPECTION INVITED.

FARMS THAT ARE WORTH BUYING. 140 ACRES, GO acres to lease, all in grass, all ploughed; 1 mile from creamery.; 5-roomed house, small cow-shod, on good road; lease has' about 2} years to run at an annual rental of 12s per acre. SOOS ACRES, 1697 freehold, 361 Education Lease; 1100 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.;; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. llout of lease £lB 18s per annum. Price £5 per acre. £2OOO cash, 115. MATTHEWS. GAMLIN & C° THE EMABTEET CIS IN TOWM-THE “EGMONT.” T [HERE’S no denying the fact that everyone likes their “turnout” to v be the smartest—hence we are specially catering to the particular folk, but whose pursee (these war Mines) are not particularly big. Here's a few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Come and lit in one. EGMONT GOACH & C * RRIAGE C a WHEELWRIGHTS, SOACHBUBLDE H 3, £T6. AOINTH for Massey-Marris 7nr a Implement., Was* Oreara Separators Champion Cooking Ranges, Uaiqu Boiler Frames, etc., Stratford. Price £3O for goodwill. 140. AUCTIONEERS, LAND LND COMMISSION AGENTS, INGLEWOOD. r

Newspaper Advertising A T 1 one of »• i« recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest .method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Com mem el Review” points out that—“Unaoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and bo complex that it needs the most careful jtudy of every "arying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of #ervioe have eoroe into being ”