Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 26, 1 February 1915, Page 2

i - NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. BROADWAY «TRATFORO. “HOW McDOUCALL(S) TOPPED THE SCORE.” ;At the Maaawatu Show held recently, McDougalls’ Dip secured 119 onfc :of 157 awards, and 11 out of 18 championships, besides winning tt.o “Short”- 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cap and at the Canterbury Metropolitan Show users o f “McDongalla”o aptured 13 out of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dunedin Show 129 awards out of 141, all the championships totalling 10, beside! 7 specials at the No?th Otago Show. At Oaraaru the record wae 10 awards out of 101, 8 Championship* out of 13, 10 Specials, including “Lawe’s” and “Little’s” Cups. 1 1 m IS k/. |UtTLANDED: | MOWERS. HAY RAKES. INSPECTION INVITED. FARMS THAT ARE WORTH BUYING. |lo ACRES, 60 acres to' lease, all in grass, all ploughed; 1 mile from ; creamery; 5-roomed house, small cow-shed, on good road; lease I baa about 2i years to run at an annual rental of 12s per acre.

| Price £3O for goodwill. 140. |o6S ACRES, 1697 freehold, 368 Education Lease; 1400 in grass, r 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-L ©d house, sheep yards, etc/; good undulating sheep country; 11 miles from railway, 6 miles from creamery, 2 miles from post ¥ office. Lease-has 10 years to run. Rent of lease £lB 18s per annum. • Price £5 per acre. £2OOO cash. 115. MATTHEWS. GAMLIN & 0° AUCTIONEERS, LAND LND COMMISSION AGENTS, INGLEWOOD.

THE SMARTEST CIS IN TOWH-THE “EGMONT.” THERE’S no denying the fact that everyone likes their “turnout” to be the smartest—henoe we are specially catering to the particular folk but whose purses (these war times) are not particularly big. Here’* a few reasons why the “Egmont” gig merits this description: Real leather trimmings solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or’rubber tyres, and varnished or painted as desired. Come and sit 'in one. EGMONT ' OOACH & CARRIAGE C° WHEELWRIGHTS, CO&CHBU9LDE R 3, ETC. AGENTS for Maisey-Harrii lam Implement*, Was* Cream Separators Champion Cooking Ranges, Uaiqu Boiler Frames, etc., Stratford.

Newspaper Advertising AT one of ids recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the .feet that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moie self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by ' the wit of man for the sale of honest goods. The great commercial discovery of the age was tnat it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The ‘'Commercial Renew” points out that—“ Undoubtedly -the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so oomplax that it needs the most careful jtady of ©very varying eondition to smirately estimate its possibilities, and a wholj army of Fpecialisth and e*n«jrts in all branoWa of «erv!co have cojjuo into being ”