Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 25, 30 January 1915, Page 2

,:. NEW ZEALAND .LOAN & MERCANTILE ■ : AGENCY CO.. LTD. I I ■ROADWAY 1"H0W McDOUCALL(S) TOPPED THE SCORE." |Lt the Maaawatu Show held recently, McDougalls' Dip secured 119 out M 157 awards, and 11 out of 18 championships, besides winning tt.e "SJuirt" 100 guinea Challenge Oup and the Southdown Society's (England) Challenge Oup and at the Canterbury Metropolitan Show users o* "McDougalls"o aptured 13 out of 18 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dune, din #how 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamarn the record was fO |Wards out of 101, 8 Championships out of 13, 10 Specials, including "LaWs" and "Little'i" Papi. JUST LANDED: ! MOWERS. HAY RAKES. i INSPECTION INVITED. FARMS

1 THAT ARE WOttTH BUYINC. jko ACRES, 60 acres to lease, all in grass, all ploughed; 1 mile from creamery; 5-roomed house, s mall cow-shed, on good road; lease S has about 2J years to run at an annual rental of 12s per acre. Price £3O for goodwill. 140. 1065 ACRES, 1697 freehold, 38S Education Lease; 1400 in grass, 12 pajddocks, sheep-proof fences, several acres ploughed; 4-room-I ed house, sheep yards, etc."; good undulating sheep country; 11 & "miles from railway, © miles from creamery, 2 miles from post Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £5 per acre. £2OOO. cash. 115. MATTHEWS. OAMLIN & C c AUCTIONEERS, LAND LHD COMMISSION ACENTS, INCLEWOOO.

THE SMJftITEff ' : CIB IN TOWN-THE "ECMONT." rriHEBE'S no denying the fact that everyone likes their "turnout" to folk, but whose purses (these war *i mes) are not particularly big. Here'* • few reasons why the "Egmont" gig merits this description: Real leather trimmings, solid nickel mounts, "Collinge". stoel axles, best hickory shafts, steel, or'rabber tyres, and varnished or painted as desired. Come and lit in one. ' (X)ACH & CARRIAGE C° WHEELWRIQHTS, COACHBU9LDE RS, KTC, AGINTB for Mattey-Harrii Farm Implement., Wm Orsaro Separators Ohampioa Cookinf lU«*es, U»iqn Boiler Frame!, ete., fltratford.

SrM~- *r.-:- '. '■■ Newspaper Advertising T one of -i*i« recent lectures on advertising, • given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the faot that scientific adver tising did not add to the cost of goods, but secured a material reduction of price Indeed, the more an article was advertised the cheaper it became, and the moi*,* self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad it not been that advoinsing ensured e sale larare enough to warrant the putting down of the elaborate and very costly plants Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial disoovery of the age that it did not pay to advertise unless the goods advertised were honest goods, while nothing which- was not true was good enough to put into an ndvertisemfentf. The "Commercial ReTW'' points out that— "Una<rabfc«dly fch© first find mart potent advertising force of the present day *« the newspaper. Here is a field so vast and »<> complex that it needs fcho most careful Jtudy of vvrxy "*rv7i»« «ondition fco afv-nrfttoly estimate its possihiHiti >p ) tynA » WhnN nrmy of and ea.narts in all Vanohea of «enrie« have c-orno into bf>in£ "