Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 24, 29 January 1915, Page 2

LOAN & i n\m I fTRATFORD. "HOW McDOUCALL(S) TOPPED THE SCORE." | At the Mamawatu Show held recently, McDougalls' Dip secured IB I " out of 157 awards and 11 out of 1» cuawpionshipu, besides winning t».. .._. • ... .iw . ' «, .11 n + lw. QnnfMnnm B/imoKw'u (V.tl lr\ HTI fH i Challenge Oup and at the Canterbury Metropolitan Show users of "Mci Dougall8"o aptured 13 out of 18 Championships, and 182 out of 240 awards, ! besides 19 specials.' The merino classes were not included. At the Dune. I din Bhow 129 awards out of 141, all the championships totalling 10,. be--5 sides 7 specials at the North Otago Show. At Oaraaru the record w*« J K) awards out of 101, 8 Ohampionihip« out of 18, 10 Specials, including 5 "Lawe's" and "LittleV Pu&i. SChs-jps* JUST LANDED; MOWERS. HAY RAKES INSPECTION INVITED. FARMS THAT ARE WORTH BUYING. .140 ACRES, 60 acres to lease, all in grass, all ploughed; 1 mile from creamery; 5-roomed house, small cow-shed, on good road; lease has about 2J years to run at an annual rental of 12s per acre. Prloe £3O for goodwill. 140. 2065 ACRES, 1697 freehold, 363 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house,- sheep yards, etc.f; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per '■'f* annum. Price £5 per aero. £2OOO cash. 115. MATTHEWS. GAMLIN & (J AUCTIONEERS, LAND A.ND COMMISSION ACENT3, INGLEWOOD.

THE IMARTEtf £l2 IM TOWN-THE "ECMONT." T HEBE'S no denying the fact that everyone likes their "turnout" to be the smartest—hence we are specially oatering to the particular folk, but whose purses (these war >imea) are not particularly big. Here's ther trimmings, solid nickel mounts, "Collinge" steel axles, best hickory shafts, steel or'rubber tyres, and varnished or painted as desired. Come and sit in one. BGMONT COACH & C*RRIAGE C* WHEELWRIOHYt, COACHIUILDE RS, ETC. AGENTS for Maaaey-Sarrii Far* Implement-, Waaa Cream Separators Champioa Oookini l*Bf«s, TJaiqu Boiler Frames, »&v, Stratford. Newspaper Advertising 1 T one of i-is recent lectures on advertising, - given at Liverpool, England, Thomas Russell, of -London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the "more an article was advertised the cheaper it became, and the moi 3 self-interest compelled the manufacturer Id keep up the quality. Certain articles of great value to the public could never nave been manufactured at all bad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial disoovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisemfen||. The "Commercial Reidew" points out that— " Undoubtedly the fir"t and mo** potent advertising force of the present day h the newspaper. Here is a field so vast and so complex that it needs the most careful jtudy of «v*ry "•aryinij wmdition to accurately eptimat"* its possihiHtiasi, and a whol» nrmr nf iperiaiistg and &x----nerts in all branches of lervioe have come into being "