Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 22, 27 January 1915, Page 2

. "YNEW ZEALAND I LOAN <fe MERCANTILE ! AGENCY CO.. LTD. I I BROADWAY Hi STRATFORD f ‘HOW McDOUGALL(S) TOPPED THE SCORE.” Al the Mamawatu Show held recently, MoDougalls’ Dip secured 119 out of 167 mrds and 11 out of 18 championships, besides winning ti.e “Short” 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users o* “McDongaUs”o aptured 13 out of 18 Championships, and 182 out of 240 awards, besidj 19 specials. The merino classes were not included. At the Dune, din Show 129 awards out of 141, all the championships totalling 10, besides i? specials at the North Otago Show. At Oamaru the record was 10 awards out of 101, 8 Championship* out of 18, 10 Specials, including “Lawf’s” and “Little’s” Pups. * r SBS &=34t..>V^ mm&i i v/oco J|ST LANDED: ** "' IMOWERS. HAY RAKES INSPECTION INVITED.

:,! FARMS i * * - THAT ARE 1 WORTH BUYING. 5 . ... .. ■ :14| ACRES, 60 acres to'lease, all in grass, all ploughed; 1 mile from | creamery; 5-roomed house, small cow-shed, on good road; lease' | has about 2J years to run at an annual rental of 12s per acre. | Price £3O for goodwill, 140. 2045 ACRES, 1697 freehold, 368 Education Lease; 1400 in grass, fl2 paddocks, sheep-proof fences, several acres ploughed; 4-room-led house, sheep yards, etc.'; good undulating sheep country; 11 * miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £5 per acre, £2OOO cash, 115. MATTHEWS. GAM LIN & C° AUCTIONEERS, LAND kHQ COMMISSION AGENTS, INGLEWOOD.

THE EMARTEET =l3 IN TOWM-THE “ECHONT.” T HERE’B no denying the fact that everyone likes their “turnout to be the smartest—henoe we are specially catering to the particular folk but-whose purses (these war times) are not particularly big. Here’* a few reasons why the “Egmont” gig merits this description: Real leather trimmings solid nickel mounts, “College” steel axles, best hickory shafts, steel or’rubber tyres, and varnished or painted as desired. Come and sit in one. EGMONT OOACH &C * RRIAGE C a WHEELWRIGHTS, BGSCMSUiLDE R 3, ETC. AGBNTB for Masaey-Harris Fam Implement,, Waaa Cream Separators Champion Cooking XaafM. tJaiqn Boiler Frames, etc., Stratford. JK3IB!Bg< Newspaper « 9 c A T one of Ids recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,’’ he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moi<? self-interest compelled the manufacturer .to keep up the quality. Certain articles of great value to the public could novo* have been manufactured at all bad it not been that advertising ensured n sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was tJiat it did not pay to advertise unless _ the 3j goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. " The “Commercial Review” points out that—“Un{l. '• cioubtedly the first and potent advertising force of 2 ' the present day is the newspaper. Here is a field so vast and no complex that it needs the most careful Study of every ■’arying condition to accurately estimate f 4 its 'possibilities, and a whole army of -oeoialists and ei;!t >*rts in all branches of eorvmw have come into being ”