Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 20, 25 January 1915, Page 2

; NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. OABWAY ftTRATFGRD "HOW McDOUCALL(S) TOPPED THE SCORE." At the Manawatu Show held recently, MoDougalls' Dip secured 119 iifc of 157 swards and 11 out of 18 championships, besides winuiug tUe 'Short" 100 guinea Challenge Oup and the Southdown gaiety's (England) rflange Oup and at the Canterbury Metropolitan Show ü ß ers of "Mc1' uyalla"© aptured 13 out of 18 Championships, *nd 182 out of 240 awardß, -besttoß 19 specials. The merino cla&ses were not included. At the Dune. din j?how 129 awards out of 141, all the championships totalling 10, besides. 7 specials at the North Otago Show. At Oamaru the record was JO awards riut of 101, 8 Championships «* ° f 18 > 10 Bw**> mcludmg "Lawe's" and "LittleV Oups. tJUIT LANDED: MOWERS. HAY RAKES INSPECTION INVITED.

FARMS £ THAT ARE WO>*TH BUYING. j i' • • ■ 350 ACRES, 60 acres to lease, all in grass, all ploughed; 1 mile from creamery; 5-roomed house, small cow-shed, on good road; lease has iibout 2 J years to run at an annual rental of 12s per acre. Prloft £3O for goodwill. 140. 80G5 ACRES, 1697 freehold, 368 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-roqm-©d house, sheep yards, etc.j good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £6 per acre, £2OOO cash. 115. MATTHEWS. GAMLIN & C c AUCTIONEERS, LAND I..ND COMMISSION AGENTS, INCLEWOOD.

|liE IMARTEIT CIS IN TOWN-THE "ECMONT." FfiHERE'B no denying the fact that everyone likes their "turnout" to JL J* the smartest—hence we are specially oatering to the particular oik but whoße parses (these war tiroes) are not particularly big. Here's * few reasons why the "Egmont" gig merits this description: Real leather trimmings solid nickel mounts, "Collinge" steel axles, best hickory shafts, Bteel or rubber tyres, and varnished or painted as desired. Come and ait in one. EGMONT COACH & C * RRIARE C a WHEELWRIOHTt, «*ACHBU!LOG»«, *T6. &GSNTB for Maitey-Harm lin Implement., Watt, Oreara Separators Ohamrion Cooking lufM, Uaiqn Boifcr Frames, wtc., StratfordNewspaper Advertising T one of Me receut lectures on advertising, - given at Liverpool, England, Thomas Russell, of Lonlon, emphasiped strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.'-" He illustrated the f xot that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article wai advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of greai value to the public could never have been manufactured at all bad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and v«ry costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The gr*at commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. ; The "Commercial Review" points out that—"Undanhtedly the fir«t and moat potent advertising force of the present day is the newspaper. Here is a field so vast «and bo complex that it needs the most careful Jtndy of every -aryinc rendition to accurately pstimat? U« possibilities, and » wholn army of specialists and experts in all branches of lervice hsv* come into bein* "