Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 19, 23 January 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. BROADWAY m ?TRATFtfRD. “HOW McDOUCALL(B) TOPPED THE SCORE.” At the Maiawatu Show held recently, MeDougalls’ Dip secured 119 aofc of 167 swards, and 11 out of 18 championships, besides winning tr.e “Short” 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users o* "McDougalls”© aptnred 18 out of 10 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dune, din Show 129 awards out of 141, ail the championships totalling 10, liesides 7 specials at the North Otago Show. At Oamaru the record wa* 10 awards out of 101, 8 Championship* out of 18, 10 Specials, including “Lawe’s” ami ‘’Little’*’ 1 Pnpe f »m £ m SSrJSr tfv* m * ■mZ WOOD . , p r*T s? . ,Kr .» - JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED.

FARMS THAT ARE WORTH BUYING. / » I .140 ACRES. 60 acres to lease, all in grass, all ploughed ; 1 mile from creamery; 5-roomed house, small cow-shod, on good road; lease has about 2} years to run at an annual rental of 12a> per acre. Price £3O for goodwill. 140. 2041 ACRES, 1697 freehold, 368 Education Lease; 1100 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.,; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 jrears to, run. Kent of lehse £lB 18s per annum. Price £5 per acre. £2OOO cash. 115. MATTHEWS. G AMLIN & & AUCTIONEERS, LAND LND COMMISSION AGENTS, INGLEWOOD.

THE SMARTEST CIS IN TOWN-THE “EGMONT.” THERE’S no denying the fact that everyone likes their “turnout” to b« the smartest—henoe we are specially catering to the particular folk, but whose purses (these war times) are not particularly big. Here’a « few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory •hafts, steel or’rubber tyres, and varnished or painted as desired. Come and tit in one, EGMONT COACH & O * RRIAGE C a WHEELWRIGHTS* COACHDU9LDE RS, *TC. AGENTS for Maßßey-Harri* farm Implement*, Was*. Cream Separators Champion Oookin* Bnacea, Uniqu Boiler Frames, etc., Stratford. ,

Newspap'er Advertising AT one of Ms recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moie self-interest con neb led the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all’ bad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by tbe wit of man for the sale of honest goods. The great commercial discovery of tbe age was that it did not pay to advertise unless the goods advertised were honest goods, nothing which was not true was good enough to put into an advertisement. The “Commercial Review 1 ' points out that—" Undoubtedly the first and most potent advertising fore© of the present day is the newspaper. Here is a field so vast and bo complex that it needs the most careful otudy of every ’’aryin* eoadibion to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have ©ome into being ”