Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 18, 22 January 1915, Page 2

■ NEW ZEALAND LOAN & MERCANTILE AGENCY CO., LTD. •ROADWAY *TRATFBRD. "HOW McDOUCALL(S) TOPPED THE SCORE." At the Mamawatu Show held recently, McDougalls' Dip secured 119 ant of 157 awards: and 11 out of 18 championships, besides winning tl.e Challenge Cup and at the Canterbury Metropolita Dougalls"o aptured 18 out of 18 Championships, and 182 out of 240 hwards, besides 19 specials. The merino clauses were not included. At the Dune, din Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record was 10 awards out of 101, 8 Championship* out of 18, 10 Specials, including t «Lawe's" and "Little's" Pups.JUBTLANDED: MOWERS, HAY RAKES. INSPECTION INVITED.

FARMS THAT ARE WORTH BUYING. J4O ACRES, 60 acres to lease, all in grass, all ploughed; 1 mile from creamery; 5-roomed house, small cow-shed, on good road; lease has about 2J years to run at an annual rental of 12s per acre. Price £3O for goodwill. 140. 2065 ACRES, 1697 freehold, 368 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc/; good undulating sheep country; 11 miles.from railway, 5 miles from creamery, 2 miles from post office. Lease has 1Q years to run. Rent of lease £lB 18s per annum. Price £5 per acre. £2OOO cash. 115. MATTHEWS. GAMLIN & & AUCTIONEERS, LAND *.MD COMMISSION AGENTS, INGLEWOOD.

THEIMARTEtTCISINTOWN-THE "ECMONT." T HEBE'S no denying the fact that everyone likes their "turnout" to be the smartest—hence we are specially catering to the particular folk, but whoße purses (these war times) are not particularly big. Here's a few reasons why the "Egmont" gig merits this description: Real leather trimmings, solid nickel mounts, "Collinge" steel axles, best hickory shafts, steel, or'rubber tyres, and varnished or painted as desired. Gome and sit in one. EGMONT (X)ACH & CARRIAGE C° WHEELWRIGHTS COACHIUILDERS, £TC AGENTS for Massey-Karris lens Wat* Oream Separators Champion Cooking lunges, Uaiqu Boiler Frames, «to., Btratford. Newspaper Advertising given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moti self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement 1 . The "Commercial Renew" points out that— "Undoubtedly the first and most potent advertising force of the present day >b the newspaper. Here is a field so vaßt and do oomolex that it needs the most careful jtudy of every emdition to accurately estimate its possibilities, and * whole nrmy of wpecialistn and ekoerts in all branches of service have come into being "