Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 17, 21 January 1915, Page 2

t£^--._ NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. •ROADWAY ?TfiATFORD "HOW McDOUCALL(S) TOPPED THE SCORE." At th« Maaawatu Show held recently, McDongalls' Dip secured 119 ant of 157 awards, and U out ol )8 championships, besides winning tie ••Short" ICO guinea Challenge Oop and the Southdown Society'* (England) Challenge Cup end at the Canterbury Metropolitan Show users o' "M<Dougalls"o eptured 13 ont of 18 Championships, and 182 out of 240 awards, besides 19 specials. The merino elates were not included. At the Dime. din Show 129 awards out of 141, all the championships 10, betides 7 specials at the North Otago Show. At Oamaru the record was 70 awards out of 101, 8 Championship* out of 13, 10 Specials, including **LaweV and "Little'■" Sops, JUITLANDED: MOWERS. HAY RAKES. INBPZCTICN INVITED. FARMS ) THAT ARE *O<?TH BUYING. 140 ACRES, 60 acres to lease, all in grass, all ploughed; 1 mile from creamery; s.roomed house, small cow-shed, on good road; lea&e has about 2£ years to run at an annual rental of 12s per acre. Price £3O for goodwill. 140. SMS ACRES, 1697 freehold, 368 Education Lease; 1100 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards,' ate. ; good undulating sheep country; 11 - miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. llent of lease £lB 18s per annum. Price £5 per acre. £2OOO cash. 115. MATTHEWS. GAMLIN & (7 AUCTIONEERS, LAND i.ND COMMISSION AGENTS, INCLEWOOD.

a tf£& •s * THE IMARTEtT US IN TOWN-THE "ECMONT." THERE'S do denying the feet that "everyone likes their "turnout" to be the smartest —hence we are specially oatering to the particular folk, bat •whose pursea (these war times) are not particularly big. Here'* a few reasons why the "Egmont" gig merits this description: Real leather trimmings, solid nickel mounts, "Coiiinge" Bteel axles, best hickory thafta, steel or rubber tyres, and varnished or painted as desired. Come and tit in one. EGMONT IX)ACH & CARRIAGE 0° WHESLftftIOHTt, COACHIUILOE f», iTC £GINTB for M*»§©y-liarrii Fara ImgifomvnU, Was* Oream Separator* Ohamptoc Cooking iUaftas. Umtqn Boiler Frames, • ; -0., Stratford. Newspaper Advertising T one of bis recent lectures on advertising, ■ given at Liverpool, England, Thomas Russell, of Lou lon, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and new&paper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moie self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age wab that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true wat? good enough to put into an advertisement. The "Commercial Review" points out that—"Unaonbtedly the Brut and mofl potent advertising force of the present day 1b the newspaper. Here is a field so vast and so complex that it needs the most careful jtudy of •very -"""rum condition to accurately estimate its possibilities, »u«i • whole army of specialists and ©ipnrts in all hranoheß of «erviw have come into being "