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NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. MtOADWAY yTKATF©RD "HOW McOOUCALL(S) TOPPED THE SCORE." At the Mauwatn Show held recently, McDougalls' Dip secured 119 "Short" 100 guinea Challenge Oup fid the I Ohallenge Cap end at the Canterbury Metropolitan Show users o' "MoDougalls"o aptured 13 out of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merino elates *we nob included. At the Dune. din Show 120 awards out of 141, all the championships totalling 10, besides 7 Bpeoials at the North Otogo Bhow. At Oamaru the record was 10 awards out of 101, 8 Championship! out of 18, 10 Specials, including and /'LittleV oup». JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED.

FARMS THAT ARE WO3TH BUYING. 140 ACRES, 60 acres to lease, all in grass, all ploughed; 1 mile from creamery; 5-roomed House, small cow-shed, on guod road; lease has about 2§ years to run at au annual rental oi" 12s pur acre. Price £3O for goodwill. 140. 2066 ACRES, 1697 freehold. 368 Education Lease; 1-100 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep. yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £6 per acre. £2OOO cash. 115. MATTHEWS. GAMLIN & C c AUCTIONEERS, LAND AND COMMISSION ACENTS, INCLE W 0 0 D.

THE lIIARTEIT CIS IN TQWN-THE "EGMONT." THERE'S no denying the fact that everyone likes their "turnout" to be the smartest—hence we are specially catering to the particular folk, but whose parses (these wftr times) are not particularly big. Here's a few reasons why the "Egmont" merits this description: Real leather trimmings, solid nickel mounts, "ColJiuge" t>teel axles, best hickory ahafts,4teel or'rubber tyres, and varnished or painted as desired. Come and tit in one. EGMONT COACH & CARRIAGE C° WHFELWHIQHTI, tOACHBUPI.DE RS, 4TC. AGENTS for Mainuy-HaiTis Farm InndomwiW, Wm* Oream Separators Champion Oooirinffi ftaafea. Uniqo . Boiler Framei, «Se., Stratford. Newspaper Advertisino" T one or Lie rwcent lectures on advertising, - given at Liverpool, England, * Thomas Russell, of Lon lon, strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of- publicity. 1 ' He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great vsilue to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devi«ed by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised vere honest goods, while nothing which was not true was good enough to put into an advertisement. The "Oommerciai E*M*v" pemtr oat that—"Unaonbtedly the nr«t and most potent advertising force of the present day h the newspapor. Hero is a ftold bo vast and no comolox that it needs the mobb careful jtndy of overv -urthn *»on<3itiop to atoinutely estimate its poßrtibilitka, »<>d • w^f « a™<>* of s{*vialifitu and a\pmrtH fa all hranohw oi nervi t v« h»v* com© into being "

Permanent link to this item
Hononga pūmau ki tēnei tūemi

https://paperspast.natlib.govt.nz/newspapers/STEP19150120.2.8.1

Bibliographic details
Ngā taipitopito pukapuka

Stratford Evening Post, Volume XXV, Issue 16, 20 January 1915, Page 2

Word count
Tapeke kupu
580

Page 2 Advertisements Column 1 Stratford Evening Post, Volume XXV, Issue 16, 20 January 1915, Page 2

Page 2 Advertisements Column 1 Stratford Evening Post, Volume XXV, Issue 16, 20 January 1915, Page 2

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