Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 15, 19 January 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE ■ AGENCY CO.. LTD. RROADWAY 1! »TRATftfRD. “HOW MisDOUCALL(S) TOPPED THE SCORE.” At the Manawatu Show held recently, McDougalla’ Dip secured 119 out of 187 awards, and 11 out of 13 championships besides winning tue “Short” 100 gurnet Challenge Cup *°d the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users o f 1 McDougalls”o aptured 12 out of 18 Ohampiciwhips, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dunedin Show’ 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record was 10 awards out of 101, 8 Championship! out of 18, 10 Specials, including “Lawe’s” and “Little’s” Cups. £-2 mm:M m #a!i / 1 i mm ■'e. 'j,— r- V JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED.

FARMS 1 THAT ARE WORTH BUYING. 3140 ACRES, 60 acres to lease, all iu grass, all ploughed; 1 mile from creamery; s..roomed house, small cow-shed, on good road; lease has about 2j[ years to run at an annual rental of 12s per acre. Prioo £3O for goodwill. 110. 9065 ACRES, 1697 freehold, 368 Education Lease; 1100 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 1-room-ed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lfe ISs per annum. Price £5 per acre. £2OOO cash. 115. MATTHEWS. GAMLIN & C° AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD.

THE SMARTEST IH TOWN — THE “EGMONT.” THERE’S no denying the fact that everyone likes their “turnout” to be the smartest—hence we are specially catering to the particular folk, but whose purses (these war times) are not particularly big. Here’* a few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Coliinge” steel axles, best hickory shafts, steel or’rubber tyres, and varnished or painted as desired. Come and sit in one. i EGMONT COACH & CARRIAGE C a WHEELWRIGHTS, CSACHIU'LOE RS, *TC AGENTS for Maasey-Harris fam Implement,, W»s* Cream Separators Champion OooHng Raagos, Uaiqu Boiler Frame*, etc., Stratford. Newspaper Advertising ■■MBlilWlffTTiTHifflatW A T one of his recent lectures on advertising, *'*■ given at Liverpool, England, Thomas Russell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a groat extension of advertising, and newspaper advertising roust always be the mainstay of publicity.” ' He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material redaction of price. Indeed, the more an article was advertised the cheaper it became, ans the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of ' the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods, ■i, The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review 4 ' points out that- "TTncloubfcedly the first and most potent advertising force of : the present day is the newspaper Here m a field so vast and *o comolex fciiAt it cost's the most careful jtudr of every *«»ndition bo accurately estimate iU possibilities, »xj«» » whole army o I speruiisti and pert* in all branches of servic" have come into being "