Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 14, 18 January 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE ACrENc y CO., ltd. ',/ BROADWAY rn fSTKATPtfRD. “HOW McDOUCALL(S) TOPPED TEE SCORE. 5 ” ’At the Manawatn Show held recently, MoDougalls’ Dip secured 118 Wit of 157 •wards, and 11 out of i.B championships. besides winning ti.e ••*shor»” 100 guinea Challenge Cup and the Southdown Society’s (.England) Challenge Cup and sfc the Canterbury Metropolitan Show users of “MeDougaHß”o aptured 18 out of 10 Championships, and 182 out of 240 awards, besides 19 specials. Tho merino eludes wore not included. At the Dunedin Show 129 awards out of 141, all the cnampionships totalling 10, desides 7 specials at the North Otago Show. At Osmaru the record was 10 awards outsof 101, 8 Championship** out of 18, 10 Specials, inducing VLawe’s” and: "Little’s” Cups.

1 FWmm mmm w vvooo *■!■; 4 -vs.* JUST LANDED; MOWERS. HAY RAKES. INSPECTION INVITED. FARMS THAT ARE WORTH BUYING. 140 ACRES, 60 acres to lease, all In grass, all ploughed; 1 mile from creamery; 5-roomed house, small cow-shed, on good road; lease has about 2J years to ran at an annual rental of 12s per acre. Price £3O for goodwill. , LlO. 0065 ACRES, 1607 freehold, 368 Education lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, , 2 miles from past office. Lease has 10 years to run. Rent of lease annum. Price £5 per acre. £2OOO cash. 115. MATTHEWS. GAMLIX & C° AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD.

iTHE SMARTEST CIS IN TOWN-THE “EGMONT.” THERE’S no denying the fact that everyone likes their “turnout” to be the smartest—whence we are specially catering to the particular folk, but whose purei©® (thoß© war times) are not particularly big. Heretf * few reasons why the “Egmont” gig merits this description: Heal leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Como and ait in one. EGMONT GOACH & O * RRIAGE C A WHEELWRIGHTS. 60ACHBUILDE «9, 6T6. ftQBNTB for Maisey-Hami farm Win Cream Separators Champion Cooking Bangui Uniqu Boiler Frame!, eto., Stratford. Newspaper Advertising A T one of Lis recent lectures on advertising, «.n. given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. > “The time," he said, “wao ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured *9,,material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that —“Un'doubtedly the first nnd most potent advertising fore© of the present day is the newspaper. Here is » field so vast and 10 complex !>h»t it needs the most careful jtudy of every •'trrioa emHition to accurately estimate its possibilities, and . whole army of specialist - Hnd experts >n hI) breeches of service hare wme into being ”