Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 13, 16 January 1915, Page 2

, NEW ZEALAND J WAN .4 I 5 AGENCY CO.."' ■ROADWAY ?TEATFBRO I "HOW McDOUCALL(S) TOPPED THE SCORE." I At the Manawatu Show held recently, McDougalls' Dip secured 119 DIIV Of 157 awards, Wd 11 OUt Of 18 championships, besides winning t..e Challenge Chip and at the Canterbury Metropolitan Show users o' McDTgalls»o aptured 18 out of 18 Championships, and 182 out of 240 award., besides 19 specials. The merino classes were not included At the Dunedin Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record wr* 10 awardiTout of 101, 8 Championships out of 18, 10 Specials, including 'Tare's" and '•Little's" Cups. MifiiWftwJUBT LANDED: .^SCX ! MOWERS. HAY RAKES. INSPECTION INVITED.

FARMS * THAT ARE WORTH BUYING. <$ | L I4O ACRES, 60 acres to lease, all in grass, all ploughed; 1 mile from t creamery; 5-roomed ' house, s mall cow-shed, on good road; lease I has about 2J years to ruu at an annual rental of 12s per acre. Price £3O for goodwill. " **^*^^>^r*«Cw 2065 ACRES, 1697 freehold, 368 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fenoes, several acres ploughed; 4-room-l , ed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post • office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £5 per acre. £2OOO cash. 115. MATTHEWS. GAMLIN & C c AUCTIONEERS, LAND AND COMMISSION AGENTS, t ■ INCLEWOOO.

THEIMARTEiTCISINTOWN-THE "ECMONT." " if?* ...... •*•*'' mHERE'S no denying the fact that everyone likes their "turnout" to folk but whose purseb (these war times) are. not v particularly big. Here* a few reasons why the "Egmont" gig merits this description: Real leather trimmings solid nickel mounts, "Collinge" steel axles, best hickory ghafts, Bteel or'nibber tyres, and varnished or painte&.aa desired. Come and git in out. . •&*. '"' EGMONT COACH & C*RRIAGE C a WHEELWRIGHT*, COACHBUILDE R 3, £TC AOINTB for Maiaey-Hami Far« ImjJemenW, Wm Cream Separators Champkm Oookinf lanfei. Uaiqu Boiler Framei, eto.y fltratford.

Newspaper Advertising T one of Ms recent lectures on advertising, -'•'• given at Liverpool, England, Thomas Bussell, of Lonlon, emphasised strongly the value of . newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper, adver'»<i'!tising must always be the mainstay of publicity." I"[.^v fee illustrated the fact thai scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, , , if! the more an article was advertised the cheaper "3 became, and the moie self-interest cpmpelt 'led the manufacturer to keep up the quality. Certain article* of greai value to the public could never have been manufactured at all had it not been that advertising ensured a pale large enough to warrant the putting down of the elaborate and very.costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not fnie was good enough to put into an advertisement. The "Commercial Review"' points out that— "Unaoubfcedly the fir*t end moet potent advertising force of the present day is the newspaper. Here is a field so vast and bo oomDlex that it needs the moat careful jtndy of «*€>rv -«arvin«[ condition to accurately estimate its posaihiliti*), and * who'.-j army of specialists "arid ei»!*>rtH.in all branobas of tervi<» hav» coma into being " -. ■•"- «w ■