Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 12, 15 January 1915, Page 2

NEW- ZEALAND, LOAN & MERCANTILE AGENCY CO.. LTD. •ROADWAY II STRATFORD. “HOW McDOUCALL(S) TOPPED THE SCORE.” j At th« Manawatu Show held recently, McDougalls’ Dip secured U&L out of 187 awards, and 11 out of 18 championships, besides winning “Short”- 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users o' ‘‘M< - DougaUs”© aptured 13 out of 18 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dunedfr'Show 129 awards out of 141, all the championships totalling 10, be* aides 7 specials at the North Otago Show. At Camara the record was /0 awards one of 101, 8 Championship* out of 18, 10 Specials, including “Lawe’s” and "Little’s” Cups. fcaßESfc*m m m Ssa m b-. tssi'.m »* WOOD ■xC He ./f *•' ‘if? ' JUST LANDED; MOWERS. HAY RAKES. INSPECTION INVITED. FARMS THAT ARE WORTH BUYING. . _ 140 ACRES, 60 acres to lease, all in grass, all ploughed; 1 mile from creamery; 5-roomed house, small cow-shed, on good road; lease has about 2i years to run at an annual rental of 12s per acre. v price £3O for goodwill 140 - ! •• ' . M, 2005 ACRES, 1697 freehold, 368 ‘Education Lease; 1400 m grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.; good undulating-sheep country; 11 miles from railway, 5' miles from creamery, 2 miles irom post office. Lease has 10 years to run. Kent of lease 1118 18s per . - annum. Prlco £5 por aero. £2OOG cash. 115. MATTHEWS. GAM LIN &C° AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD.

THE SMARTEIT UIS IN TOWN-THE ••ECMOMT.” _ THERE'S no denying the fact that everyone likes their “turnout” to be the smartest —hence we are specially catering to the particular folk but whose parses (these war times) are not particularly big. Here’s a few reasons why the “Egmonb” gig merits this description: Real leather trimmings, solid nickel mounts, ‘'Co Hinge” stool axles, best hickory ibafts, afceel or rubber 1 tyres, and varnished or painted as desired. Come and sit fn one, JBGMONT HOACH & C* feRIAGE C° WHEELWRIGHT*, COACHBUJLDE RS, 4TC. 10KNTB for Mawey-Harm f srw Implement., W*«* Cream Separators Champion Cooking manges. Daiqu Boiler frames, etc., Stratford. . % J Newspaper r?A Advertising KBE3 mmm $ A T one of Ms recent lectures on advertising, *-"V given at Liverpool, England, Thomas Bussell, of Lon ion, emphasised strongly the value of newspaper ad/ertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of public--99 ity. He illustrated the f act that .scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and, the muie self-intexest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not. been that advertising ensured a sale large enough to warrant the putting down of ’ the elaborate and very costlv plants. Adverlh tising was the cheapest method yet devised by the wit of man for the sale of hones! goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised vr» honest goods, while no- ’ thing which was not true was good enough to AOAOCpnt into an advertisement. The “Commercial Renew’' points out that—“Unaoubtedly the Br«t and moet potent advertising force of the present day is the newspaper. Here is a field so vast and bo complex that it needs the most careful jtudv of every ■'arytu* oondltior to accurately estimate its poosiWUtiaa, and • whol army of specialists and experts in all tranche* of service have come into being ” U