Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 11, 14 January 1915, Page 2

NjEW. ZEALAND. AGENCY CO.. LTD. ■ROADWAY f.TRATF9RD> "HOW McDOUGALL(S) TOPPED THE SCORE." At the Manawatu Show held reoently, MoDougalls' Dip secured 119 out of 157 award*, and 11 out of 18 championships, besides winning the "Short' 1 100 guinea Challenge Cup and the Southdown Society's (England) Challenge Oup and at the Canterbury Metropolitan Show users of "McDougalls"o aptured 18 out of 18 Championships, and 182 out of 240 awards, 'besides 19 specials. The merino olas«es were not included. At the Dune. din Show 129 awards cut of 141, all the championships totalling 10, be : sides 7 specials at the North Otago Show. At Oamaru the record w«s f 0 awards out of 101', 8 Championship* out of 13, 10 Specials, including "Lawe's" and "Little's'? !>ip«JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED.

i FARMS ■••; • I ■ I THAT ARE .WORTH BUYINC. i 140 ACRES) + 6O acres to lease, all iu grass, all ploughed; 1 mile from creamery! s.roomed house, small cow-shed, on'good road; lease ,haa about 2i years to run at an annual rental of 12s per acre. Prlct £3O for goodwill. .140. 2065 ACRES, 1697 freehold, 368 Education Lcaso; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.; good undulating sheep country; 11 miles' from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Kent of lease £lB 18s per annum. Price £5 per acre. £2OOO cash, 115. MATTHEWS, GAMLIN & G c AUCTIONEERS, LAND AND COMMISSION AGENTS,. INCLEWOOD.

THE IMARTE3I CJB IN TOWN-THE "ECMONT." mHERE'S no denying the fact that everyone likes their "turnout" to a few reasons whv the "Egmont" gig merits this description: Real leather trimmings, solid,oickej,m<jia.ts, "Collinge" steel axles, best hickory shafts, steel or'rubber tyres, nnd varuiahed or painted as desired. Come and sit in one. EGMONT OOACH & CARRIAGE C° WrIEELWSHQHTS, SeJICMKUILESERS, tTG, 10BNTB for Ma*B«y»«&m» Farm In-lenient*, Wa§a Oream Separators Champion OnoWnf Jtanga*, IWqn 7?"»ikr Frame*, «*., Stratford Newspaper Advertisin AT one of Lis recent lectures on advertising, given at Liverpool, England, Thomas value of newspaper advertising. "The time," he aaid, "was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity." He illustrated the foot that scientific adver- . .. . 1«1 I J] -L- ±T- i. ~S ~„,wlo kn + secured a material reduction of price. Indeed, the more an article was advertinad the cheaper it hecame, and the mow self-interost compelled the manufacturer to keep up the quality. Certain articles of great value to the Public could never have been manufactured at all had it-not been that advertising ensured a Palo large enough to warrant the putting down of the elahorate and very costly plants. Advertising, was the method yet devised by the wit of man for the sale of bonest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods were honest goods, while nothing which was not true was good enough to put into an idvertisemfcnt. The "Commercial Revier 5 ' points oat that— "Undoubtedly the «r«t and meat potent advertising force of the present day is tha newspaper. Here is ft field so vast and bo complex that it needs the most careful jtudy of every waryin« •oodition to accurately estimate its posßibilitiM, and a whoU army of specialists and experts in all branches of «ervice have come into being."