Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 10, 13 January 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. •ROADWAY SI fTRATFRRBt “HOW McDOUCALL(S) TOPPED THE SCORE.” At rthe Manawatu Show held reomtly. MoDougalla’ Dip secured 119 out of a 57 awards and 11 out of 18 championship*, tandea winning the “Short 1 * 100 guinea Challenge Cup and the Southdown Society s (kngland) Challenge Cup and at the Canterbury Metropolitan Show users o Me Dougalfr’o aptured 18 out of 16 Championships, and 182 out of 240 ftwa besides 19 snecials The merino classes were not included. At the Dune, to K Xwhds out of 141, ril tte chsuipionahipß M, 10 besides 7 specials at the North Otago Show. At Oamaru the record ™ JO awards "but of 101, 8 Championship] out of 18. _lO mdnung ‘‘Lawe’s” and * 'Littlo*.Oup§. •••* * ■V^rv 7 wood . fcsasi JUST LANDED MOWERS. HAY RAKES. INSPECTION INVITED.

FARMS THAT ARE WORTH BUYING. .140 ACRES, 60 acres to lease, ail in grass, all ploughed; 1 mile from creamery;, 5-roomed house, small cow-shed, on good road; lease has about |2'i years to run at an annual rental of 12s per acre. Price £3O for goodwill. 140. 2065 ACRES, 1697 freehold, 368 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, l etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles . from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £5 per acre. £2OOO cash. 115. MATTHEWS. GAMLIN & C° AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD.

THE SMARTEST C.IS IN TOWM-THE “EGMONT.^ THEBE’S no denying the fact that everyone likes their “turnout” to be the smartest—hence we are specially catering to the particular folk but whose pursee (these war times) are not . particularly big. Here’s a few reasons why the “Egmont” &g merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or’rubber tyres, and varnished or painted as desired. Come and sit in one, EGMONT OOACH & CARRIAGE C° WHEELWRIGHTS, GOACHBUILDE RS, 4TG. AOBNTB for Maasey-Harris Farm Implement*, Waaa, Cream Separators Champion Cooking luges, Uniqu Boiler Frames, etc., Stratford. Newspaper A T one of ids recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper ad/ertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” ■ He illustrated the foot that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, idle more an article was advertised the cheaper it became, and the muie self-interest compelled the manufacturer r.o keep up the quality. Certain articles of greai value to the public could never have been manufactured at all had it. not been that advertising ensured a °'>le large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit oi man for the sale of honest goods. The great commerciil discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not feme was good enough to put into an advertisement. The “Commercial Review” points out that—“ Undoubtedly the first and most potent advertising force of * the present day is the newspaper Here is a field so vast and so complex that it needs the most careful jtndy of-every varying eencUtion to accurately estimate its possibilities, and a whole army of specialists and ex perts in all branohee of terrioo have come into being.”