Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 9, 12 January 1915, Page 2

;NEW ZEALAND. LOAN & MERCANTILE AGENCY CO.. LTD. ■ROADWAY 9TRATF9ND. * *‘HOW McDOUCALL(S) TOPPED THE SCORE.” r At the Manawatu Show hold recently, McDougalls’ Dip secured 11A Mt of 167 awa|ds, apd 11 out of 13 championships, besides winning thegi “Short” 10b guinea Challenge Cup and the Southdown Society’s (England) Challenge Oup and at tha Canterbury Metropolitan Show users of “McDoogaHs”© aptured 13 out of Ifl Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dune, din Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record was 10 awards out of 101, 8 Championship* out of ’A 10 indnowg ♦‘Lawe’s” and “Little’s” Cops. c m % SSs * i F 1 Wft< --vc, •"*£ t.r-V .-fj ... 'x . ip -V JUST LANDED: WOOD r~»srOT- a sir. MOWERS. HAY RAKES. INSPECTION INVITED, ? FARMS if*** AKS WGATH • tfYIN«* m IMCft- Freehold. 111 ia grata tad crops, A 9 »z*e» stumped, Ipa h dodos, all plough* Wo; metal i* roadj If milas from Ingle woodj | M *| T sckoei and erearasqr. h-roomectd house, cowshed aud petheildings] good mkird. PflN All 111 per k**, MH ®aah. ■al—ee z years at ■ par. teah r AERlE—Freehold. 11l ta |»» and crops; aU plougnabl*; 106 pens stumped and ploughed.; 18 paddooha, forming, ■•Wifi read, • milas from Ingbwood, If miles from store, poet •and hotter fe,»ory, f mile from creamery. ISreoned taw, oancrew yard,, fi6-ba>) cowshed, stabk, and other eethaiWujs. Price All par acre. HMt nit. Kalapft* easy PER LEASE •N AGREE— Freehold. Ail in peas and crop* aacopt shelter bush, Ml m ploaghabla, IN man ploughed; • milts from railway, Ift Mflta hem creamery. S-roomod house, shed yards, ate. Own* m »ill lease fer 2 gears at ASs id par s«ra with pureheeug danse ad JIG Uta MATTHEWS. G AMLIN A C* BUCTIONSJEftA, ETAlfft ft OOM MISSION AGfWiA, i * e * « w « « ft.

THE •MARTEBT QIC IN “ECMOHT.” THERE’S no denying the fact that everyone likes their “turnout' to, he the smartest—hence we are specially catering to the particular folk, but whose purses (these war times) are not particularly big. Here’.' e few reasons why the "Egmont” g,'g merits this description: Real lea-j ther trimmings, solid nickel mounts, “Colling©” steel axles, best hicko-j shafts, steel or’rubber tyres, and varnished or painted as desired. Come and sit in one. EGMONT OOACH & CARRIAGE WKEELWmiSH'TO t G9ACHRUII.DERS, <*TC. AOBNTB for Money- Harris fam ImHemenU, Wait Cream Separators Champion Gookirg lUmsea. XJftio’i Boiler Frames), etc., Stratford. ( 'lO. HR £HR - y V • » ng AT one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for si great extension of advertising, and newspaper -advertising mast always be the mainstay of publicity ” He illustrated the fotfc that scientific advertising did not add to rhe cost of goods, but. secured a material redi ction of price. Indeed, the more an article was advertised the cheaper it became, and the moi-a self-irterest compelled the manufacturer ro keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough’ to warrant the putting down of the elaborate and very costly plants. 'Adve'tising was the cheapest method yet devised by the wit of man for the pule of honest goods. The great commercial discovery of the age was tnat it-did not pay to advertise unless the goods advertised were honest goods, while nothing which' was not true was .pood enough .0 put into an advertisement. The “Commercial points out that— * Undoubtedly the first and most potent advertising force of the present day is the uewaoarMu- He re ia a field so vast and so complex that it need** the moiit carefm jtudy of every varying ecnditiou to accurately estimate its possibilities, and a yrhoh, army ol specialists and experts in all branches of service have come into being. ”