Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 8, 11 January 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. UOAftWAY *TBATMBD. '“HOW McDOUGALL(S) TOPPED THE SCORE." At tha Manawatu Show hold recently, MoDougalls’ Dip aecured 118 out of 167 awards, and 11 out of 18 championships, besides winning the “Short”- 100 guinea Challenge Cup end the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users of “Mo Dougalls”o aptured 13 out of 18 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dunedin Show 129 awards out of 141, all the championships totalling 10, besides 7 specials'at the North Otago Show. At Oamaru the record was 10 shards out of 101, 8 Championship* out of 18, 10 Specials, including “LaWe’s” and “Little's"- Cape. - ■;* JUS* > ■ —- JUST LANDEPi WOOD *>*&&&.■ MOWERS. HAY RAKES. INSPECTION INVITED.

FARMS (Nil AM W6RTM BHTiAB. m AVIIKSr-frMboii. All in fnn cad ciopa, 0 mim stumpml, I p*< 'ay ylonghebllej metal! *4 roadj 1| mSea from IngleWxAidj : Iran iftod Hi erea fkoomodd house,, coweked and wllwiliticfj geod erokard. Frit* Alt 1H par Mil uMh ■alt— z vatra at I pte aaai. as; Hill— freeioli. All in «mi »i crop*; all plongncbloj 100 •ana stamped and ploughedj IB poddooki, sboep-nrpof fencing, read, t miles from Inglewood, IJ mile* from store, post akeeae aad kntter factory, J mile from creamery. 18* konae, oeaerele yards, BU-bnil cwskw, stable, end other eetkuUugs. Friea Au ccr «i— ss?a. Baia— assy NR if A»ir llt ICtil—freehoH. Att im grass and erops except shelter bnae, ill acres ploaghable, IM aeras ploughed; i miles from railway, , II MBfe» tea creamery. IMDcmed house, afceA yards, etc. Ownaa all Inns far i 'jmrs at i#t td per **«. whk pnrnkniing aiaun at Ml &W. MATTHEWS. GAMLIN A C SVCIICNIIISS, E&Nk * QOHSIBSIOX AGRSSR, < 9 I t K W I ft K. THE SMARTEST. CIG IN TOWN—THE “EOMOHT.” T HERE’S no denying the fact that everyone likes their “turnout” to, be the smartest—hence we are specially catering to the particular, folk, but whose purses (these war times) ajre not particularly big. Here’s j, a few reasons why the “Egmont” gig monts this description: Real leather trimmings, solid nickel mounts. “Colliuge”,steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Come end ait in one. , EGMONT OOACH & CARRIAGE G a NHEELWRIBHTI, CCACHBEMLOE RS, dTG. AGENTS for M«#ey-Harrit farm Implement, Was* Oreaia Separators Champion Cooking Benge*, Ueiqu Boiler Framei, oto., Stratford. ewspapet » » sing

A T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of groat value to the public could never have been manufactured -at all had it not been that advertising ensured a sale large enough' to warram the puttiug down of the elaborate and very costly plants. "Advertising was the cheapest method yet devised by 'the wit of man for the nr’b of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not tome was good enough to put into an advertisement. The “Oommerdi! Review 7 ’ points out that— “UnEouhtedly the first end moat potent advertising force of the present day is the newsoarwr. Here is a field so vast and bo complex that it needs the most careful jtndy of every waiyisg eondtion to accurately estimate its possibilities, and a whofe army of specialists and experts in all branches of service have eorne into being.”