Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 7, 9 January 1915, Page 2

NEW ZEALAND j LOAN & MERCANTILE I AGENCY CO.. LTD. P| BROADWAY I (PTRATFJRD. I f “HOW McDOUGALL(S) TOPPED THE SCORE.” , It the Manawatu Show held recently. McDongalls’ Dip secured 119 it 157 awards and 11 out of 18 cnampiojusnipei, besides winning t/.e Shit” 100 guinea Challenge Cup and the Southdown Society’s (England) lenge Cup and at the Canterbury Metropolitan Show users o McDougaUs”o aptured 13 out of 16 Championships, and 182 out of 240 awards besides 19 specials. The merino claves were not included At the Dune, din fehow- 129 awards out of 141, all the championships totalling 10, bespecials at the North Otago Show. At Oamaru the record wee 10 awards out of 101, 8 Championship* ouf of 13, 10 bpecials, me udmg “Lawe’a” and “Eittle’s” Cups. mrna* * m h. S 3 •Vi WOOD .: ~~ iss JUST LANDED: 1 mowers, hay rakes. INSPECTION INVITED.

FARMS | max AMI width buyino. ! HHH fntfcflU 111 in |rut and wops, tM awa# Btuwped, S p*< <ioehs, all #ioo*h»bw; flnttahad roadj 1| nail** from inglewwdj . Lm mi tftmuj. l-roomadd oowoked and lit 111 Mr M rf. Mil «•*. Bill— j yuan at • (Mr SMt - 4f m| freeioM. All la grass ca 3 crop*; all plongbable; 100 40Ma stamped and .ploughed, 18 paddocks, ahoep-proof imoufi metalled read, • aiilat from irglewood, li »ilw from store, poak •flat, cheese and gutter factor/, f mil* from oraamar/. 19jMMua, oencreke yard*, 80-bail cowshed, stable, and other Price 111 par aara. IIIN each. Bslbmc accy & Ft* LEAiE l W pc HEP— Freehold. AH im giee# and crop* accept shelter buck, |A| igraa plocghable, IM aorw ploughed; 1 miles from railway, It (tom creamery* i-roomed Moum, shed yards, ala. Owntill tiu, (i r g |Mr A «| Ifsfld par aara yhb purchasing deuce MATTHEWS. GAMLIN A C* lUOTIONBSII, BASH ft COMMISSION AGlK**, in& 11 wll >t THE SMARTEST CIO IN TOWN-THE “EGMONT.” THERE’S np denying the fact that everyone likes their ‘turnout to be the smartest —hence we are specially catering to the particular folk, hut whose pursee (these war times) are not particularly big. Here f a few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel w rubber tyres, and varnished or painted as desired. Come and sit in one. EGMONT COACH & CARRIAGE C° WHEELWIIIQHTIi 80ACHiUH.DER9, ETC. IIOSNTBi for Maccey-HarrU farm Wcaa Cream Separators n Oookinf Range*. Uaiqu Boilar Frames, ato., Stratford.

A T one of mb recent lectures on advertising, given at Liverpool, England, Tnoinas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” 'he said, “was ripe for a great extension of advertising, and newspaper advertising. must always be the mainstay of publicity” i He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper ■it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could' never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. .'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points ont that —“Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful ■jtndy of every varying eondition to accurately estimate its possibilitioa, and a whole army of specialists and experts in all branohea of service have come into being.”