Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 6, 8 January 1915, Page 2

NEW -ZEALAND LOAN & MERCANTILE AGENCY CO., LTD. ■ROADWAY RTRATF9RB. "HOW McDOUCALL(S) TOPPED THE SCORE." | At the Manawatu Show held reoentlj, McDougalls' Dip secured lh IftYfl V i ■ • ■TnU'miJi "Short" 100 guinea Challenge Oup i Challenge Cup and at the Canterbury Metropolitan Show users of "McDougalla"© aptured 13 out of 18 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dune. din Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record was 10 awards out of 101, 8 Championship* out of 13, 10 Specials, incluojng "LaweV and "Little's" Pupa. urn Jii |: ' "'THv'. mt ffslm m % JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED.

FARMS tfWHI AMI WCBTH KHY3K9. H Aims—fTaaboki. Ail in fm aad ttopa, 0 asrai rtwwpad, 9 pa* dodu, all fkrafbaMaj featallwl roadj; 1| ailaa from ic;,l«ws»kxi.; |mmß« trout Mhool Mi ir**»*Ej. l-rooaiadd aouaa, oovakod and aartaauktiagaj food arekard. Prlta Alt fit -par «*ra, A*«a aaafir. ■tl«n Z laara it I pirwti 9T AC RE A— Froakold. All it fr»M aai oropn) all ploiftubl*; 100 wm atampad and pioachadj 19 paddooks, thaej. jjroof fanoiag, aaatalkd road, • nilta from I&flawood, It tailm from iter*, po*t •Am, ibmih awl tatter faaftary, t milt from oreamary. 18rtoaaad Aoaaa t eMinto yam*, 96-bail eowakati, itabla, and ofchar —JtmttdMjt. PrlM Al 9 tm aarft. AlttA Mate, tilaaaa aaty ifc FOR LEASEr Ht ACRES—FrwfcoM. AS im graai «nd eropa asoept atoltar jtaua, 499 aarw adoatjhaMa, 199 acxta ploughed; 9 atilu from railway, li Etilw fc©» eraauary. 9-rocna«d liouaa, afcad yards, ata. Ownaa trill loMa far £. yatra aVld 9d par aar* with pmrskaiijiaj alaaaa lit 919 Mk MATTHEWS. GAMLIN & C* KUOfIOH1EB1! CARL * OOAiMISSIGJT. IGJUW, t i «? fc i w a © •.

THE SMARTEST CIC IN TOWH—THE "ECMONT." THERE'S no denying the fact that everyone likes their "turnout" to be the smartest—hence we are specially catering to the particular folk, but whose purses (these war times) are not particularly big. Here's a few reasons why the "Egmout" gig merits this description: Real.leather trimmings, solid nickel mounts, "Collinge" steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired, Coin© and ait in one. EGMONT UOACH & CARRIAGE C a WHEELWRIGHT!, Cf ACHIUILDE RS, dTG. IGINTB for M**aey-Merrit farm im*!ement», Waia Oream Separators Ghampioa Oooking 9taa«ee, Uaiqu Boiler Framei, •*©., Stratford. > Newspap'er AdYertisin T one of i>is recent lectures on advertising, - given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity." He illustrated the fact that scientific advertising did not add to thfe cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" po» nt9 onfc fcbat —" Un " aoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so oomplez that it needs the most careful study of every "aryinf eouditior* to accurately estimate its possibilitiw, and * whota army of specialists and experts in all branches of «ervfoe have oomo into boing."