Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 5, 7 January 1915, Page 2

NEW ZEALAND IiOAN & MERCANTILE I AGENCY CO., LTD. ■ROADWAY | ■ ■.' ■ "HOW MoDOUCALL(S) TOPPED THE SCORE." j irat of 157 awards, and 11 out of 18 cfcampionsnipe, t Doogall8"o aptured 13 out of 16 Oh— r - *.-. , n besides 19 specials. The merino classes were not me uded At the Dune. din Show 129 awards out of 141, all the champKmships totalling 10, bes Wes 7 ledalt at the North Otago Show. At Oamaru the record was N. .wardsTnVof 101, 8 Championship, out of 18, 10 Spec.ale, uehzftug ••Lawe's" and "LitfcleV Pupi. - • JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED. INHI AMI WORTH lUYINO. AMEI-fMrtwM. All la ■»« aad wopf, » Miai atuwpad, • pa «■ fart*, ail plougbaMa; »u«*ai..»* roadj 1* aula* from Angle w,^; Mtbaitdiagi] food •rchard. PrlM lit ltt ftr ■«■« MM •••&• I fMn it • par *

ST Aen It— Irealola'. All !■ o*mi ana orope; all plougnablaj 100 »er*» gtwopaa and piough*u; IB paddooka, afaeep-proof f*noia«, aaafcalled Mad, • mile* from JLr jdawood, XI milea from atora, poet •flea, aheeae aad hutter factory, • mil* from oraemery. 19ivoanad ho***, concrete yardt, iO-bail eowahea, atable, and ofchar •«l»aikaufi. Mai AH »•* ■»•- * liM •*■*■ »■'■■•• easy FSR LEASE ajl ACRES—f reeholaV All ia put and oropa except ahelter buan, ett earea floafhabla, I** aexaa ploughed j • milea from railway, li Wftm from creamery. S-rocmed aouae, aeed yarda, etc. Ownen Kill leeae far 2 yaara at If i td par aera with pmrshaiiai alamie ti i|]i Iti. MATTHEWS. GAMLIN & CT STUCTIONIEM, EMU * COMMISSION AGSffEi, i h a fc a w • « i». THE SMARTEST CIC IN TOWN-THE "ECMONT." THERE'S no denying the fact that everyone likes their ''turnout" to *Sm smartest-hence we are specially catering to the particular . ~. j.; „\ „,.« ««+ norf.imiln.Tlv biff. Hftre'u ahaftß, steel or rubber tyres, anc ana an in o«e. ■■.„..„,_. BGMONT LOACH & CARRIAGE O a WHEELWRIGHTS! BOACHBUILDERS, *TC. IOINTB lor M*t»y-aUrrif Farm Implement*, Waaa Oroam Separators Champion OooJrini Bangec, Uaiqu Boiler Framai, ato., Btrattord, Newspaper Advertisirr

AT one of lis recent lectures on advertising, given at Liverpool, England, Thomas Russell, of Lonlon, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to tbto cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Beview" points out that— "Undoubtedly the first and moat potent advertising force of the present day is the newspaper. Here is a field so vast and' so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and » whole army of specialists and experts in all branches of service have come into being."