CHANGING NAMES.

Stratford Evening Post, Volume XXV, Issue 3, 5 January 1915, Page 4

CHANGING NAMES.

It i,s not at all wonderful to find that in various parts of the Australian Commonwealth and of this Dominion, Boroughs and Municipalities are busy changing the names of their towns and streets wherever they have a Germanic sound. This can be done with a mini-j mum of expense and at no subsequent loss to the ratepayers, but it is an altogether different matter when an old-established commercial concern voluntarily relinquishes its title in sympathy with the wave of national sentiment that pervades the Empire. The position achieved by The Dresden Piano .Company during its honorable career of over thirty-two years has been materially aided in the past by the felicitous title chosen at the start, and the Company is now undoubtedly parting with a very valuable asset in following the example of the Boroughs and Municipalities and changing its name to The Bristol Piano Company, Limited. This sacrifice will, we believe, be appreciated by the public of New Zealand, more particularly as it is evident from the straight-out announcement made by the Company, that it had nothing foreign about it other than the to-day more or less unpleasant title. New Zealand, certainly does not want anything German —and can do very well without many of the things that in the past Germany has been allowed to dump on our doorsteps! “The Bristol Piano Company” is a title with a far more healthy sound to most people, and the sacrifice now made will gain its reward.