Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 2, 4 January 1915, Page 2

■NEW ZEALAND LfAN & MERC AM AGENCY CO., LTD ■ROADWAY fTRATRIRD. "HOW MoDOUCALL(S) TOPPED THE SCORE." At the kanawatu Show held recently, MeDougalls' Dip secured IX9 oat of 157 awards and 11 out of 18 championships, besides winning the "Short" 100 guinea Challenge Oup and the Southdown Society's (England) Challenge Cup and at the Canterbury Metropolitan Show userß of "Mo DougaUV'c aptured 13 oat of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dune. din Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at tho North Otago Show. At Oaniaru the record woe 70 awards out of 101, 8 Championships out of 13, 10 Specials, inching "Lawe's" and "Little's" Cups. JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED.

FARMS | Sm* AKi WtiiTH CIJYIMfi ■ AMlS—Freehold. All i» |tmi aid aropi, If »£isi itopwl, 1 p*i dcofca, all ptongnable; »ew;.:** roadj 1| mil:..: from |mu!« feam tekooi aad sreamary. l-roomedd aoai*. w>w»ivKi and iMrtbaUdagi) good areJurd. Prjn lit lie Mr wr* 111! aufe, I jraara itlpir Mitt •T ASH*!—freehold. All im fpm» aa« oropaj ali Elougtabl©; 100 ■ohm itunp«4 and ploughed; li paddoeki, ihaep-proof fencing, •wtaUed road, • miles from I»flowood, 1} siiie* from store, post < eeVe, jjimi ead tartar lautory, i milt fxou creamery. 1§» reeaed toaea, concrete yards, iO-beil eowtaea, »t=*t>i«, «d other eaetaiamefi*. Ma* *■** »•* * ar * > * IOJ - ****• n *V FOR UAlfi IM ACMft-f reefcott, Afl im pus *.d crop eroep* shelter bath, floieghable, IDS ear** ploughed} i mile* from railway, li Iwlea ftrom eraamary. d-roomad house, ©feed yards, ate. Ownwill lease far 2 yeert a* lit #4 p« am* -ihk faroaatnf. ■leaea ■I HI! Ifci MATTHEWS. GAMLIN &XT ■UCTIONJIBBi, LAHk ft OOMMISfcitW .. THE SMARTEST GIG IN TOWN-THE "ECKIONT." : mHEEE'B no denying the fact that everyone likes their "turnout" to 'l' ... ■ 11_ J.-_:„_ A~ lU „,-H n ,ilor folk, but whose purses (these war times) are not particularly big. Here'* * few reasons why the "Egmont" gig merits this description: Real leather trimmings, solid nickel mounts, "Oollinge" steel axles, best hickory •hafts, steel or rubber tyres, and varnished or painted as desired. Come and sit in one. ■ EGMONT UOACH & C* RRIAGE C° WHEELWrIICHTi, CtAGHBUILDE R 3, dTC. frMNIB for Maasay-Marri* Jam Implement,, Waia Oream Separators Champion Cooking Kaajren. Uaiqu Boiler Framei, ©to., StratfordNewspaper Advertising AT one of i-is- recent lectures on advertising, ffiven at Liverpool, England, Thomas value of i newspaper advertising. "The time,?' he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fwit that scientific advertising did not add to tlli cost of goods, but secured a material reduction of price Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The grpat commercial discovery of the age was that it did not pay to advertise unless the thing which was not true wab good enough put into -an advertisement. The "Commercial Reviow" points onfc that—"Unaonbtedly th© first and moat potent Advertising force of the present day is the newspaper. Here is a field so vast and no complex that it needs tho most careful study of every varying eondition to accurately estimate its possibilities, and a whole army of specialists and experts'in all branches of eervioo have com« into being."