Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 1, 2 January 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD.. . FTRATFrHID. •ROADWAY “HOW M.iDOUCALL(S) TOPPED THE SCORE. [ At the Mandate Show "’I ctircul s »“ ftl s " hallongo Cup and at the Canterbnrj Metropolitan Si d ou f ,.s..c aptured Id out .» n °T^ZnZ ».don 19 special. T™° Impionships totalling 10, he- ; Sk r 12 ?, aW Tll LrtJ oL.no Show. At Oamaru the record was des 7 specials at the Jorth ) awards out of 101. 8 Championship, out of 18, 10 Specials, -Owing Lawe’s” and “Little’s” Caps. A &•*»» JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVSTED. I m ■rFARMS jTHA.I Afcft WONfM PMYIPSIL ACIIIi l*raahrlri All la gran aad prop*;, Ai »ai#t i pa* daek*. ail - plongtobto; jaatall »d roadj li aii#s fruni ,fa*law«»»dj from rfH aad oraaiswy. ft-wtomotM bon**, cowshed anti Wtbeildiasei food arckard. Prle* *U t*» >*' »*- «*» ?!SD ' Bteaaac Z yMn at ft Mr ' ACRBI FraaftoW. Alt m put a.nd crop*; all plongnablaj itiO Mm etmmpad and toad, • ailci from ir.ilt”vooi, \§ *’?♦• from tfeora, peak ••m, sfctaaa aad butter faeDry, i tnila from orwamerj. 18xaocad houa, oonerasc jar 4«, 40-baiJ oc*ww«»a, and other PriM Alt 9* 9era. 4»i«a» »»i*. *«>a«w am?

Ft*S IN AGllKß— VirnhoM* All im |im» juid crop* esoeF* aheiter bum, tm MM plowghable, IM acraa ploughed j • nil** from railway, fti teilee ftom oreemery. f-roc ned houae, ata i yards, eto. OwnMi Mill km for £ y«ar» H 13 b »d par a*ra with yurohatin* elawe N ili Ik MATTHEWS. GAMLIN A O' KUOTIOHIEJIi. LAMft ft a)MMISBIOH AGSNKfi* SNAHWM^ THE SMARTEST GI,C IH TOWN-THE “ECMONT,” THERE’S no denying the fact that everyone likes their “turnout to be the smartest— house we are specially catering to the particular folk, but whose purses (these war times) are not particularly big. Here h a few reasons why the “Egmont.” gig merits this description: Real leather trimmings, solid' nickel mounts, “foilintro” stool axles, best hickory shafts, steel or rnbbe/ tyres, and varnished or painted as desired. Como and sit in one. 10, EGMONT GOACH & CARRIAGE O WHEELWRIQHTfI, COACHBUILDC R 3, dTC. AGENTS for Massey-Mama farm Implement., Wr.ta Cream Separators Champion Cooking Eangea. Uaiqn Boilor Framtt, wto,, Stratford.

Newspape • • SK<l Ijvf (ttli r A T one of Lis recent lectures on advertising, ** given at Liverpool, England, roomas Bussell, of Lon ion', emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay o; publicity.’* He illustrated the fact that scientific advertising did not add to the cost of goods, hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest corjpfdled the manufacturer to keep up tee quality. Certain articles of great value to the public could never have been manufactured at ail had it not been that advertising ensured a siue large enough to warrant the putting down of the elaborate and very costly plants. .Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nthing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that-“ Undoubtedly the first and most potent advertising force o the present day is the newspaper. Here is a held s vast and so complex that it needs the most careful study of every varying condition to accurately estirnat its 1 possibilities, and ft whole array of specialists and experts in all branches of service have come into being.