Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 310, 31 December 1914, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD.. BROADWAY HI PTRATFQRD. “HOW McDOUGALL(S) TOPPED THE SCORE.” At the Manawatu Show held recently, McDougalls’ Dip soured 119 * e IK7 Anri 11 out of 18 championships, besides winning ti.e "Short” 100 guinek Challenge Cup »ud the Southdown Society’s (England) ii n., fh* Canterbury Metropolitan Show users o M. Sngallf’e .ptnrod W ont of 10 Ohampionohipe, and l ‘J® betidot ™ e “ 6 ™° IZZonMpn totalling 10, beta Show 12? awardougo Show. At Oamarn the record wan ?fjwL B rto nMO?B^Cts B hip.Ontnfl3, 10 Speeia.o, including “Lawe’s” and "Little’s” Cups.-. m V.W-ftJ /, ■*~K wL». f%;v. 9 fgttssowßftftcQS WOOD JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED.

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THE SMARTEST CIO IN TOWH-THE “EGMONT.” THERE’S no denying the fact that everyone likes their ‘‘turnout” to be the smartest— hence we are specially catering to the particular folk but whose purses (these war times) are not particularly big. Here s a few reasons why the ‘‘Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collmge” steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Come and sit in one. EGMONT OOAGH & CARRIAGE C a WHEELWRIGHTS, BOACHIUILDE RS, dTC. AGENTS for Mtistj-Hirris Farm Implement*, Waw Cream Separators Champion Cooking EangM. Uaiqn Boiler Frames, eto., Stratford. Newspaper sing AT one of }«is recent lectures on advertising, given at Liverpool, England, Thomas Russell, of Lon ion, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” ti/.: . ' '■ ; He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the Public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—“ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Hero is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and * whole army of specialists and experts in all branohea of service have come into being.”