Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 309, 30 December 1914, Page 2

NEW ZEALAND - LOAN & MERCANTILE AGENCY CO.. LTD.. ■ROADWAY II STRATFORD. “HOW McDOUCALL(S) TOPPED THE SCORE.” •At tha M&nawatu Show held recently, McDougalla’ Dip secured 111) Mt of 187 awards, end 11 <ro( of 18 championships, besides winning “Short” 100 guinea Challenge Cup and the Southdown Society’s (England) (jap and at the Canterbury Metropolitan Show users of “Mc - Dougall>”o aptured 13 out of 18 Championships, and 182 out of 240 awards, besides 19 special*. The merino classes were not included. At tip Dune, din Show 129 awards out of 141, all the championships totalling 10, besidea 7 specials at the North Otago Show. At Oamaru the record wns 7Q swards out of 101, 8 Championships out of 13, 10 Specials, including M tawe’s” arid “Little’*” Cap*. l 1 A JUST LANDED! <r-. .*rr A':.- • ,c -" v - 1 : ,VOOO **• ■ : ,vvf w - MOWERS. HAY RAKES. INSPECTION INVITED. FARMS INII ANA WORTH SVYINO. ■ IMli FrsshsM AS in pw and Drops, U urn atwapwi, • pas afi planghaUai •stalled roadj 1| miles from i aad cream Ky.. 9-roomedd house, cowshed end ij good orchard. Fries «t« lie per sere. «BSi casts, imn at ■ pea ml •T SSREi fracinM. All i* puc aad crops; all ploagnable; 100 •Mac ctawipcd and plougaed; 19 paddookc, sheep-proof fencing, metalled road, • milea from liflewood, li mile* from stare, poet aad batter faetary, -J mile from creamery. 19yard*, 90-bail oovsiteo, stable, aad other Pride gift par ears, gift# cash, Bctaon Wy H» BBB— frochcii, AS ia grm* and crape aaoept cheltar bush, 999 acsee ploaghaWe, 199 asras ploughed; 8 miles from railway, II aim teem msammj g-roomed house, ahed ; yards, ate. Own. m Rfll leaeo for | years «l 19* id per sera with slanso ah BUMS. MATTHEWS. GAMLIN A C* mrOHOUMM, 3&ASS « OOMMIBBIOS iSHO, 1939RW111. THE SMARTEST GIG IN TOWN —THE “EGMONT.” THEBE’S no denying (he fact that everyone likes their “turnout” to 'be the smartest—hence we are specially catering to the particular folk, bat whose purses (these war times) are not particularly big. Here’s a few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel dr robber tyres, and varnished or painted as desired. Come and sit ia one. EGMONT COACH & CARRIAGE O* * WHEEL WRIQHT9, COACHBUILDE R 9, ETC. AOKNTB for Maseey-S arris Tam Implement*, Wasa Cream Separators Champion Cooking Baajgaa. Uaiqn Boiler Frames, eta., Stratford.

Newspaper Advertising T one of Ms recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. / ‘■The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must, always be the mainstay of publicity.” He illustrated the fact that scientific advertising did .not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by thb wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest' goods, while nothing which was not true was good enough to put into an advertisement. The ‘‘Commercial Review” points out that—‘TTndoubtedlythe first and moet potent advertising force of the present day is the newspaper. Hero is a field so vast and so complex that it needs the moat careful study of every varying condition to accurately estimate its possibilities, and e wholo array of specialists and experts in all braodhea of service into being.”