Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 308, 29 December 1914, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD.. I] ftTRATFSRD. ■ROADWAY ; “HOW McDOUCALL(S) TOPPED THE SCORE.” It th. M.uawatu Sho, held recently, MuDougulls' Dip secured 119 of i 67 , w „dß and 11 out of 18 championships, besides winning the “fijJt” TOO guinea Challenge Cup and the Southdown fiooietj’s (England) Challenge Cup and at the Canterbury Metropolitan Show users of McS2ll!”o aptured 13 out of 10 Championships, and 182 out of 240 awards, beam 19 specials. The merino classes were not included. At the Dune, din* show 15$ awards out of 141, all the. championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record w.e 70 award Hut of'lol,B Championship* out of 13, 10 Specials, induing “Late’s” and "Little’s” Cups.. # # £>■% i . '■ - • * : aewsa av »•***>«« WOOD JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED. FARMS JTMAI ARR WRRTH RUYINQ. ggggg freehold Ail la grass and crops, 4* awes stnmped, Ip** piooffhablej metal i->4 roadj 11 mile* from inglew-udj I gg. lo g niT |. and areaw *rj. i-roomedd Souse, cowshed and jgood erchard. Prlea <!• H« P«r asr«. MU easts. BaIMM l peers at I par tal - gg*iS—FreeSoM. All ia grass and crops; all plooghabla; 100 pena stamped and ploughed.; Id paddocks, sheep-proof fencing, ttaltod mad, • miles from Inglewood, 1| milee from store, post eflee, ekeeee and shutter faetory, 4 mile from creamery. 10raomed lwn concrete yards, iO-bail oowshea, stable, and other wfttattdißfls. PrlN ill par asra. 41 HI talk. Bilshss stay ’ FSB LEASE m gCßEt—freehold* All in grass and crops except shelter bush, dll data pioegheble, IN acras ploughed; 0 miles from railway, IA piles hpw oreamery. S-rocned house, shed : yards, ato. Own* m awin jaase (or 8 years at Hi 0d per sere with parohaiing alaust MATTHEWS. GAMLIN A C KUGTIONIEII, LANA ft COMMISSION AGBNKB, I M ft L ft W ft ft ftp ______

THE SMARTEST GIG IN TOWN—THE “EGMONT.” . jj'l V’\' /'pr', l -/ ‘ '■ ' _ THERE’S do denying the fact that everyone likes their ‘‘turnout to’ be the smartest—hence we are specially catering to the particular folk but whose • purses (these war times) are not particularly big. Here a a few reasons why the “Egmont” gig merits this description: Real leat ther trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or rubber tyres, and- varnished or painted as desired. Oome and sit in one. EGMONT COACH & CARRIAGE C° WHEELWRIGHT!, COACHBUILDE R§, 4TC. AGENTS for Massey-Harris Finn Implement*, Wasa Cream Separators rniampmt. Oookin| Bences, Uniqn Boiler Frames, eto., Stratford. V. Newspaper • • A T one of ids recent lectures on advertising, given at Liverpool, England, Thomas Russell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, hut secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the mpre self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down °* the elaborate and very costly plants. _Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it. did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—“ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its 'possibilities, and • whole army of specialists and experts in all branches of service have come into being.”