Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 304, 22 December 1914, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO., LTD., j I IROAOWAY "HOW McDOUGALL(S) TOPPED THE SCORE." j At the ilanawltu Show held recently, MeDougalls' Dip secured 111 I Dttt of 157 awards, and 11 out of 18 championships, besides winning tK* | "Short" 10OJ guinea Challenge Oup snd the Southdown Society's (England) Challenge Csp and at the Canterbury Metropolitan Show users o' "MeDougalls"o aptured 13 out of 18 Championships, and 182 oat of 240 awards, besides 19 specials. The merino classes were not included. At the Dune, din Show 129 awai/s out of 141, all the championships totalling 10, bosides 7 specials at the North Otago Show. At Oamaru the record was 70 awards out of 101, 8 Championship* out of 13, 10 Specials, inching "Lawe's" and "Little's" Cups. ... JUST LANDED: gaj^tfwrfffci*" MOWERS. HAY RAKES. INSPECTION INVITED.

mm ANK WORTH iffYINBi At R It—Freehold. All is graaa and sropi, aS uxe* ■temped, 0 jw*docfca, all pioagbabie; metal! id road; 1} miles from 'nfclew-xA; frmlt gron mAooI and creaaitry. §-roomedd house, ©or shed and patMldiftfii good aroaard. Met Alt 15a *w «wf, *-.u »•**. galea** J yaari at • par Mat ir ACHEI freehold. All ia gnu tad crop*} all piottgnabl*} 100 Km itemped and ploughed} li paddocks, Bhoep-proc? fenoing, ■retailed road, • mile* from U&vwo&i, 1} mile* from itora, poat •Am, ehees* *»d butter Caotjqp, | mil* irom er**mery. ISreomed hoeee, oonorato ysrdi, HU-beil ©owaJbea, itabl*, and other patbaiMiagi. Mae Alt §tr aara. art, Kfclama taiy FOA LEASE lit AC Hit—FreehoH, AH ia gr*a end oroge asoapt ehalttr bain, *§t aaraa plongbabla, lit mam ploughed; t milea 'jEroai railway, lei laUe* fpoan creamery, t-roemed houte, shed yards, ***. Ownan srill laaia for 7, yeer e *t 1S» M per aft* jgareha■ L»g clause •** lit life. MATTHEWS. H G MUUnOJXJtEM, LABI ft OOMMISSIOJi THE BMARTEST GIG IN TOWN-THE "ECMONT." THERE'S no denying the fact that everyone likes their "turnout" to be the smartest—hence we are specially catering' to the particular folk, but whose purses (these war times) are not particularly big. Here's a few reasons why the "Egmont" gig merits this- Real leather trimmings, solid nickel mounts, "Collinge"* steel axles, best hickory shafts, steel or'robber tyres, and varnished or painted as desired. Come and sit in ona. EGMONT OOACH & CARRIAGE C° WHEELWRIGHT!, COAGHRUiLDE RS, eTC. AGENTS for M*»»y-M»rri» Farm Implement*, Wa»a Oream Separators Champion Cookine Range*. Umiqn Boiler Fremet, etc., Stratford.

Newspaper Advertising T one of j.is recent lectures on advertising, • given at Liverpool, England, Thomas Russell, of Loalou, emphasised strongly the value of newspaper advertising. "The'time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." '-• •■' ; He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep ap the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a «ale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest #oods. The great commercial discovery of the age was tnat it did not pay to advertise unless the goods advertised were honest goods, while nothing whieh was not true was good er<ou£h to put into an advertisement. The <'Commercial Beview" points out thst—"TJa'donfrtedly the first B "d potent advertising force of the present day is t,h* newsmnor. Here is a field so vast and so complex fcnat ih mieris the mont carnfal perts in all tranche* of serv?^