Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 302, 19 December 1914, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD.. ■ROADWAY PTRATFORD. “HOW McDOUCALL(S) TOPPED THE SCORE.” j At the Manawatu Show held recently, McDougalls’ Dip secured llhL out of 167 awards, and 11 out of 18 championships besides winning ‘‘Short” 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cup and at, the ; Canterbury Metropolitan Show users of “Mepoagalls’.’o aptured 13 out of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dunedin Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record ™ 70 awards out of 101, 8 Championships out of 13, 10 Specials, inching “Latfe’s” and. “Little’s” Cups. * :«i rikismL - w¥ J4' "v 1 a iii Ti IHr i j, Hr {‘mfm r ~~ ■tS _ Xi WOOD JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED. FARMS JHAX API WORTH BUYIHO. ■ AillSS—freehold. All in grass and crops, 46 tiiei stumped, 8 pa iouefca, ell pkraghabie; saetaU*d roadj 1} miles from inglewwd.; a -a. Spob iceool and creamery. 6-roomedd house, cowshed and eethaildiage; good erohard. Prise 118 111 par lire, ASIB each. ■>l—ee 1 year* at I per seal. •5" AGREE—freehold, All la grass pud crops j ell plougnable j 100 pores stumped end ploughed.; id paddocks, sheep-proof fencing, metalled road, f miles from Inglewood, 1} miles from store, post oAoe, eheese tad batter factory, $ mile from creamery. 10reomed house, concrete yards, 00-bail oowshaa, stable, and other eatbaildiags. Pries PIS per care. *IBOO sash. Ralaaae easy FOR LEASE 880 AGREE—freehold/ All in grass and crops except shelter bush, dM acres ploaghable, IN acres ploughed j 0 miles from railway, ■ H Hike from creamery. A-roomed house, shed yards, etc. Ownee will Isaac for Z years at 111 8d per acre with purohaiiag elauae 18 ill Its. MATTHEWS. GAMLIN & C KXTOTIONIESI, LANS t COMMISSION AQBNBC. imiWMi.

THE SMARTEST GIG IN TOWN—THE “EGMONT.” I ' * THERE’S no denying the fact that everyone likes their “turnout” to be the smartest—hence we are specially catering to the particular folk, but whose purses (these war times) are not particularly big. Here’s a few reasons why the “Egmont” gig merits this description: Real leather trimtningSj solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Come and tfit in one.' EGMONT OOACH & CARRIAGE C° WHEELWRIGHTS, COACHBUILDE RS, dTC. ; AGENTS for Mussj-Htrrii Farm Implements, Was* Cream Separators Champion Cooking Range* , Uaiqn Boilfer Frames, ato., Stratford.

Newspaper Advertising A T one of ids recent lectures on advertising, - given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he saidi “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” . <) ■ _ ' He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large entmgh to warrant the putting down of the elaborate and very costly plants. Advertising Was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age tvas tnat it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Vw ’ "r ~ f ‘ t \. \ The “Commercial Review” points out that—“ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and * whole army of specialists and experts in all branches of service have come into being.”