Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 301, 18 December 1914, Page 2

NEW ZEALAND LOAN & MERCANTILE ' AGENCY CO,, LTD., •ROADWAY GTRATF9RD, “HOW WIcDOUCALL(S) TOPPED THE SCORE.” At the Manawatu Show held recently, McDougalls’ Dip, secured 119 out of 167 awards, and 11 out of IS championships, besides winning the “Short” 100 guinea Challenge Cup and the Southdown Society a (Eng am ) Challenge Cup and at the Canterbury Metropolitan Show users of MtDougaUs”o aptured 13 out of 16 Championsh lp s, and 182 out of 240 awards, besides 19 specials. The merino classes wore not included. At the Dunedin Show 129 awards, out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show. At Oamaru the record was 70 awards out of 101, 8 Championships out of 13, 10 Specials, inclining “Lawe’s” and “Little’s” Cups. & c* asS* Hi ■Wp4l m m w an JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED. FARMS JWAI am WORTH BUYIRtt. fl AtßKS—freehokL AH in grtaa and tropa, ifi cares stumped, ft *>**• dock., all ptoughabla; retailed road.; U from inglew^odj I m n- frcfz and creamery. A-roomedd houae, cowshed and pettnukUsgs; good erohanl. Prise Ale n a per tif*. £316 aaak. ialan— 7 yean at i per swat. •C" AGREE—freehold. All in grata aid crop*; all ploognabie; 100 lom rtampod and ploughed, 18 paddeoks, sheep-proof fencing, metalled rood, • miles from Inglewood, 1| milee froha store, poet aßoe, ehteoae and batter factory, 1 mile from creamery. leaned house, concrete yards, 80-bail cowshed, at*bio, and other eatbawhagi. frit* Alt par a are. AIMO ap?h. Balance easy NR LEASE IN BCRKi—freehold. All in great end crops esoept shelter buan, AH Berea ploaghsble, 1M aoxae ploughed; 0 milei from railway, || (com creamery. 8-rbumed house, «h«d yards, eio. Owned Nil) , efne for 1 year* at 21a (d par o*r» with purob * r ’g clause ftt RIB Mi. MATTHEWS. GAMLIN & C SUOTIONIEBA, LABI. k COMMISSION AGKNSa, I N 8 18 W t9fi.

THE SMARTEST GIG IN TOWN —THE “ECMONT.” THEBE’S no denying the fact that everyone likes their “turnout” to be the smartest —hence we are specially catering to the particular folk; but whose purses (these war times) are not particularly big. Hero’s a few reasons why the “Egraont” gig merits this description: Real leather trimmings, solid nickel mounts, “Gollinge” steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Come and sit in one. EGMONT OOACH & C * EEIAGE C° WHEELWRIGHTS, COACH BUILDERS, £TG. AGENTS for Massey-Harria Farm Implement-, Win Cream Separators Champion Cooking Range*. Uaiqu Boiler Frame*, etc., Stratford.

Newspaper Advertising AT one of ids recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of Lon ion, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, out seemed a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured .t all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising Was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, whjla nothing which was not true was good enough to put into an advertisement. The “Commercial Review’* points out that—“ln'doubtedly the first and most potent advertising force of the present day is th® newspaper. tie re is a field so vast and bo complex that it needs the mo?t careful study of every vary in® condition to accurately estimate its possibilities, and a whole army f specialists and experts in all branches of ser» : <x have coma into bf in;.”