Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 300, 17 December 1914, Page 2

t NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD.. BROADWAY m “HOW McDOUGALL(S) TOPPED THE SCORE.” > At -the Manawatu Show held recently, McDougalls’ Dip secured 119[ . out of 157 awards, and 11 out of 18 championships, besides winning “Short” 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users of “Me Dongalls”o aptured 13 out of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dune, din Show 129 awards out of 141, all the championships totalling 10, besides 7 : specials at the North Otago Show. At Oamaru the record was 70 awards out of 101, 8 Championships out of 13, 10 Specials, including “Lawe’s” and “Little’s” Cups: P «a ■s m i- > HK ■- WOOD \ ' JUST LANDED: HAY RAKES. INSPECTION INVITED. FARMS tM«I ARC WORTH BUYING. ■ ASBlS — Freehold. HI in griM and drops, 4* d®re* atom pad, • pat alt ytougheble; metalled road,; 14 miles from turn aohool and ureemesy- f-roomodd house, oowahed and dßthaildmg ß i good orchard. Frlae lid 111 par r«i«, aaaau ■■law 7 yaara at I gw awl. •J" A6BIB— Freehold. HI in ffrau aid oropaj all ploughable; 100 lewa stamped and ploughed; 18 paddocks, sheep-proof fencing, aaetelied road, fl ailaa from Lrilewtxxi, 14 mile* from store, post •Am, eheeae and hatter factory, 4 mila front orecvmery. 18iMMd hoaae, concrete yards, dO-bail eowahed, stable, and other peteaiMiegi, ■ Prise Alt par avd, Aides net. Balaw assy P«K LEASE MS ACllKß—Freehold. All in giMi and croe* except shelter bum, AH atraa plonghabld, IN eowd ploughed; • mildsi from railway, 14 teika from creamery. B-rocuned house, ahed yards, ete. Owned (will Imm for Z years at IBs Cd per aera ’srlth parctauing dlauae ■I AiC lid. MATTHEWS. GAMLIN A C* MUOTIONBEBe, LANA k COMMISSION AGINSM,

THE SMARTEST GiC IN TOWN-THE “EGMONT.” THEBE’S no denying the fact that everyone likes their "turnout” to be the smartest—hence we are specially catering to the particular folk, but whose purses (these war times) are not particularly big. Here’s a few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, "Colliuge” steel axles, best hickory shafts, steel Or rubber tyres, and varnished or painted as desired. Come and . sit in one. EGMONT GOACH & CARRIAGE C° WHEELWRIGHTS* SOACHBUILDERB, iTC. AGENTS for Mawey-Hami farm Implement*, Was* Cream Separators Champion Cooking Bangea. ITeiqn Boiler Framet, etc., Stratford. ' 1 ' ' . • / Newspaper -h ' ’’ -v.;/ •. f , r • ; i • 9 A T one of ids recent lectures on advertising, given at Liverpool, England, Thomas Russell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must’ always be the mainstay of public ity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction o£ price. Indeed, the more an article was advertised the cheaper it became, and the more self-imaresfc compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been |hat- advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the shle of honest goods. The great commercial discovery of the age was that it did riot pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review” points out that—"Un’donbtedly the first and most potent advertising force of the present day is the newspaper. H*re is a field so vast and bo complex that it needs the most careful study of every varying vendition to wuratolv estimate its possibilities, and a whole army of soeualists and atparts fil all branch 4 ?? of eerviee have ' ome into being.’