Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 297, 14 December 1914, Page 2

' NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD.. ■ROADWAY ■» fITRATFORD. “HOW McDOUCALL(S) TOPPED THE SCORE.” At the Manawatu Show held ,t& ently, McDougallV Dip secured 119 out of 157 awards, and 11 out of 18 championships, besides winning “Short” 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users o ( “Me Dougalls”c aptured 13 out of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merino classes were not included. At the Dune. din'Show 129 awards out of 141, all the championships totalling 10, besides 7 specials at the North Otago Show, At Oamaru the record was 70 awards out of 101, 8 Championships out of 13, 10 Specials* including “Lawe’s” and “Little’s” Cups. 'r'Vi WOOD TfeiS .-• Ti " ' -VC ■' * ** ■ •‘W JUST LANDED: MOWERS, HAY RAKES. INSPECTION INVITED. FARMS JNAI ARC WORTH BUYING. m ABASi—Freehold. Ail in grass and wops, 46 atres stumped, * pa *- uuyes, ail ptougfaable; metalled romlj 1J mile* from inglewwd; from school and meameiy.. 6-roomedd house, cowshed and mssbuikluigs; good orchard; Prise Alt 118 per Mr*. ASSt aath. ■stairne 7. years s| • per seel, i;’ AC RES— Freehold. All la .grass and oropej all ploughabl®; 100 poiei slumped and ploughed; 18 paddocks, sheep-proof fencing, metalled road, • miles from Inglewood, 1| mile* from store, post eDce, eheeae and butter factory, i mile from creamery. Idroomed house, concrete yards, SO-bail cowshed, stable, and other ealboildiags. Prise Alt m ears. AIMS flash. Balsams suy FAR LEASE All in giMs and crop* except shelter bush, I IM ACRES— freehold. | I ; . . ■■■■ 188 seres pioughable, lIP auiee ploughed; t miles from railway, li iwitfs from creamery. i-rococed house, shed yards, etc. Own. m aril! lease lor jfi years ah i*» td per aero with pnrohaiiag clause a* RIB IBs. MATTHEWS. GAMLIN A C* KUCTIONIEBS, LANA ft COMMISSION AQHNIi, muUWI 0 D.

THE SMARTEST CIC IN TOWN-THE “ECMONT.” 'U ’, . £ ■' ' , H';! , - rpHERE’S no denying tbe fact safc everyone lilies their “turnout” to ■X be the smartest— hence' we are specially catering'to the particular folk, but whose purses (these wav times) are not particularly big. Here’s 'a few reasons- why the “Egiuont” gig merits this description : Real leather trimmings, solid nickel mounts, “Colliiige” steel axles, best hickory shafts, steel or rubber tyres, and Tarnished or painted as desired, Come and sit in one. EGMONT COACH & CARRIAGE 0° ’ WHEELWRIGHTS, COACH BUILDERS, dTC. AGENTS for Massej-Harri* Farm Implement-, Was* Cream Separators Champion Cooking Eange>, U*iqa Boiler Fmmei, etc., Stratford. Newspaper sing AT one of ids recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always* be the mainstay of publicity.^ He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it nohheen that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the. sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—“ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and » whole army of specialists and experts in all branches of service have come into being.” I