Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 294, 10 December 1914, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD.. i AROAOWAY II fTRATFORD. “HOW McDOUGALL(S) TOPPED THE SCORE.” At the Manawatu Show held recently, McDougalls’ Dip secured 119 out of 167 awards, and 11 out of 13 championships, besides winning the, “Short” 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users o* “Mc - Dougalls”c aptured 13 out of 16 Championships, and 182 out of 240 awaids, besides 19 specials. The merino classes were not included. At the Dimedin Show 129 awards out of 141, all the championships totalling 10. be- ‘ sides 7 specials at the North Otago Show. At Oaraaru the record was 70 awards out of .101, 8 Championships out of 13, 10 Specials, including “Lawe’s” and “Little’s” Cups. m s? !£>rm vs* a mk&sssi ragpW^- 4 -V ■* '• * ~ -it-**, -• ' JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED. FARMS |H«I ARt WORTH AUYIIIO. ■ AlßSl—Freehold. All in pin and crops, 45 awe* stumped, I pa i dock*, all plooghaUa; caetalisd road.; 11 miles from Inglswuod,; from school and creamery. 5-roomcdd bouse, cowshed and outbuildings; good wolurd. frlst <sl§ 181 PCI SSf*. A£i§ BKSSs. Balaate 7 jraars at B per uaat. A' ACRE!—Freehold. All *a p ass and oropn; all plougneble; 100 acres stumped and ploughed; 18 paddocks, r beep-proof fencing, metalled road, <3 miles from Inglewood, 1| miles from store, poet •Roe, cheese aad butter factory, J mile from or©»jneiy. 10reomcd house, oonarete yards, 80-b*il covrfthea, stebhs, and other eutbaikiingt. Prise 11 a «tr asre, AIMS iw». Balance. easy F9R LEAK •M ACRCE—freehoH. All La pus and oropi except shelter bush, 4M acres ploaghable, 1M aorsa ploughed; 0 mile* from railway, 1} paike from creamery, i-rocmed house, eked yards, etc. Own* m will lease lor I years at !•* ttd per acre with purebada® clause a* if II lie. MATTHEWS. * HAMLIN A CT KUGTIONRESB, HANK ft COMMISSION AQJaNM, I N fi H W N »' BOUND, STRONG, SPIKE AND LINK HARROW CHEAP, (TIOUNDLI made, Strong enough for the roqgest work, of |-inah square linke and best quality heavy points, complete with wifflefcree, *x--s>*ndor« and drag weights, all at Lh« famous “EGMONT” M* *rl*. bottom half can be dotaohed. Mad* in Sizes 8 ana 10 feet wide, and cai be used as a spike and link, or by reversing, a link harrow only. Easily the cheapest and because "Egmont TH® BCBF. m EGMONT COACH & CARRIAGE C WHEELWRIGHTS, COACHBUILDE RS, dTC. IGENTS for Msssey-Harris Farm Implement*, Wasa Cream Separators Champion Cooking Ranges. U*iqa Boiler Frames, etc., Stratford. Newspaper Advertising A T one of ids recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always bo the mainstay oi publicity.” He illustrated the fact that scientific advertising did not add tc the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became] and the more self-interest compelled the manufacturer to keep up the quality. Certain- articles of groat value to the puoJic could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. _Advertising was- the cheapest method yet devised by the wjt of man for the sale of honest goods. The great commercial discovery oi the age wn s that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that-“ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and * whole army of specialists end experts in all branches of service have come into being.”