TRADE PROMOTION.

Stratford Evening Post, Volume XXV, Issue 293, 9 December 1914, Page 4

TRADE PROMOTION.

Dealing with Trade Promotion a London correspondent says Detail grocers recently have been considering publicity and trade-inducing systems in order to make up for a certain amount of their lo.st trade. Members of associations, at meetings which have been hold, have been strongly advised not to participate in the various wrapper and bonus schemes, and also to avoid the stamptrading system. In the bonus and wrapper schemes, instituted by certain manufacturers, a retailer gives up the whole, or the greater part of his window space, for a more 5 per cent, on one article which can only attract the attention of one section of the buying public. Associations are also pointing out to their members, that with regard to stamp trading, the money paid to the issuing company for stamps could he expended with much better results on advertising in the local press.