Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 286, 1 December 1914, Page 2

NEW ZEALAND LOAN & MERCANTILE 1 AGENCY CO.. LTD., ■ROADWAY 91 STRATFORD, PROPERTIES WE CAN RECOMMEND. 131 ACRES) FrwtiolO—Carrying S cows ; factory returns ; 18 per cow. Nearly all ploughed, and divided into 18 paddocks, o weeds. 6-roomed house, oowshed, etc. Situated within 6 mini.vea of Factory and School. Prlee £3O *«r tore Really cheap). Easy tarmi. No. 4-181 • 74 ACRES, Freehold—Good level I nd, well fenced and divided. 6roomed house, 8-bail shod, orchard, ©to. About 28 acres stumped. > Situated within a minute of School, Factory, Phone and Store. Frleo £2l ite per sere with £2OO oaah. No. 2-89. 9H ACRES—Good Dairy Farm, level and well sheltered. Two houses and concreted sheds; carry 100 cows. School, Factory and ’Phoie 8 minutes. Prloo £*« per aera. Vory oaey termo to -o* liable man. 1U ACRES, Freehold—Good Dairying land, practically free of weeds handy to town an«f railway. Nice homestead, good house am) sheds, every convenience. Property well fenced and divided. On© mil© to Factory, School, Store and ’Phone. Prloo £3l pw Berg , Good tormo to ?ppre»ad man. Balance for long term at g par r oont„ or would so solder exohang* for piece of good olean fhoop to untry. No. 4-17 °- WE have 199 ACRES Dairy Farm, which is in splendid order, all necessary buildings, free of weeds, and unmortgaged. The owner’s selling price is £3l P«r e«r«, bat as he wishes to retire he w ftl accept a suitable property as deposit either in Stratford or New Plymouth. 4-I ® l * Alto a JM ACRE Dairy Farm, which owner will consider exchanging **" town property between Hawera and New Plymouth. 1 -HOW McDOUGALL(S) TOPPED THE SCORE.” At the Manawatu Show held recently, McDougalls’ Dip secured 119 out of 157 awards, and 11 out of 13 championships, besides winning the “Short” 100 guinea Challenge Cup and the Southdown Society’s (England) Challenge Cup and at the Canterbury Metropolitan Show users o r “McDougalls”c aptured 13 out of 16 Championships, and 182 out of 240 awards, besides 19 specials. The merii’j classes were not included. No. 8-244. A. 0. BELL, Land Salesman.

FARMS THAT! ARC WORTH BUYING. H ACRES Freehold. All in grass and crops, 46 acres stamped, 8 petjptkM, all pkmghable; metaL'sd road; U miles from frnuls Iron tcbool and creamery. 6-roomedd house, cowshed sad eatbuUdings; good orchard. Prise £lB I** per aar®, ASSB sash, ■alanoe 7 wn at I p«r amt. ACRES —Freehold. All in grass and crops; all ploughable; 100 •ores stomped and ploughed; 13 paddocks, sheep-proof fencing, metalled road, 8 miles from( Irglewood, miles from store, post oftoe, cheese and butter factory, i mile from creamery. 18roomed house, concrete yards, 30-bail cowshed, stable, and other ontbuiidingi. Fries All jar asrs. AIM* sash, Salases easy PAR LEASE IM ACRES—Freehold. All in grins and crops except shelter bush, 408 seres ploughable, ISO mum ploughed; 8 miles from railway, Hi Siilts from creamery. 8-roomed house, shed, yards, sto. Own* sc trill lease tor Z years at 19s id per acre with purchasing clausa at if IS Its. MATTHEWS. GAMLIN & O’ KFCTIONEEBS, LANE & COMMISSION AGENTS. INOLIWME

SOUND, STRONG, SPIKE AND LINK HARROW CHEAP. fIOUNDL* made, Strong enough fot the rougest work, of |-inoh links and best quality heavy points, complete with wiffletreo, ex-, panders and drag weights, all at Lhe famous “EGMONT” quality *rl—. Bottom half can be detached. Made in Sizes 8 and 10 fsst wide, and can be used as a spike and link, or by reversing, a link harrow only. Easily the cheapest and because “Egmont ’ THE BEST. EGMONT COACH & O A RRIAGE C° WHEELWRIGHTS, COACHBUILDE RS, ATC. AGENTS for Massey-Harris Farm Implement*, Wasa Cream Separators Champion Cooking Ranges. Union Boiler Frames, etc., Stratford.

Newspaper Advertising AT one of ids recent lectures on advertising, given at Liverpool, England, Thomas Russell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up'the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review” points out that—“ Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and • whole army of specialists and experts in all branches of service have come into being.”