Page 7 Advertisements Column 3

Stratford Evening Post, Volume XXXX, Issue 56, 22 October 1914, Page 7

INDIAN MOTOR CYCLES 7-H.P. mWO-SrEED, SPRING FRAME MODEL", COM--L PLETE ELECTRIC LIGHTING, SPEEDOMETER, ELECTRCO STARTER, AND ELECTRIC HORN. The World's Cest, and Fastest on the market. Catalogues and information from Stratford Agent, T. I. ±\.&VJ± BROADWAY. Cattle with Health * / Moan Greater Wealth 1 It pays, nowadays, to look after the ipij health of your Herd. A valuable animal m is often lost just for lack of proper | treatment at the critical time. To attempt to "doctor" the Cow or | the Horse in the past was at best but an 1 experiment. massnwm tmsmm has changed all this. It is positively the medicine for all Farm Stock. \t "Veni" is an oil preparation which Soothes, Cures and Heals. It is a proved romecy both for outward sores and internal complaints. SI a bottle of Storekeepers and Dairy Factories everywhere, or /"ten doses, from The Farmers' Medicine Co., Ltd., Wellington_

Stewart Dawson's 'Special 1 7-Jewelled Lever PRICK This is our latest Watch. It ha a been specially nnufactured to fulfil the desires of those who do not wish tor an expensive watch, yet who wish to procure an accurate timekeeper at a very smaSi expense. K\ POST FREE The watch is of the hest Swiss make with Lever escapement, and has seven jewels. The Cases are of Nickel or Gun Metal and quite stronf! enough to stand the rough use of country This watch is better value than a great many makes of watches we have seen advertised at double the price. Our guarantee for 12 months with every watch. Please note that we do not employ Agents or Travellers. Neither do we sell goods on Timepayment System. There is only one way to buy and get bed rock value for your money, and that is by payL g cash. Any other system costs you double. Jewellers WELLINGTON

A T one of ids recent Lectures on advertising, ■ jgiveh at Liverpool, England, Thomas Russell; of London, emphasised strongly / the value of newspaper advertising. "The time," lie said, "was ripe for a great extension of advertising, and newspaper advertising must alwavs be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of greaj value to the public could never have been manufactured at all had it not been that 'advertising ensured a sale large enough to warrant Ihe pulling down of the elaborate and very costly plants. Advertising was the cheapest method yei devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did. not pay to advertise unless the goods advertised were' honest goods, while nothing which was not true was good enough to put into an advertisement. The "Commercial Review" points out that— "Undoubtedly the first arid most potent advertising force of the present day h the newspaper. Here is a field so vast and so complex Hint it needs the most careful study of every varying condition to accurately estimate its possibilities, and a wholp'army of specialists and experts in nil branches of serviee have come into being."