Page 7 Advertisements Column 2

Stratford Evening Post, Volume XXXX, Issue 54, 20 October 1914, Page 7

7-H.P. IWO-SPEED, SPRING FRAME MODEL, COM- - PLETE ELECTRIC ' TOUTING, SPEEDOMETER, ELECTR! 3 STARTER, AND ELECTRIC HORN. The Wcrlrf' ;:est, and Fastest on the market. Catalogues' and information from Stratford 'Agent, BROADWAY.

i iii ■""■"TtT" l TfTT —nrmrTmiri'irnni'irrri-iiir--nnr' in hi i ■ «i—irf<rr>-wr->TT-Trrm«inr i«nr^iwiiiiiiiiiiimiu i With, the advent of tne lot of the farmer has become a happy one. A 5'- bottle of this sterling preparation equips' him for all ailments of his animals. "Veni"is very effective in curing the various internal maladies which afflict Cows, Calves, Horses, Sheep and Pigs. It is also a permanent euro for external sor«s and abrasions. Give "Veni Oil Drench" >-a-g=rl. TEN CURES IN iSKSfeL EVERY BOTTLE. * All Storekeepers nad Dairy Factories, or from the Farmers' Modieiijo Co., Ltd., Wellington.

iS § I '. »Vl m 1 V:: S^i K Y 'l *VL iSil ..!'.' SB :<-"^ :c;.^i The name "Perfection" may be a trifling thing to look for, but don't forget—the .name " peifectioq" guarantees the quality—" perfecticn " again. v Scotch Whisky An aid to d.gestion, a safeguard against the ill-effects of violent climatic changes, and a delicious beverage at all times. Insist on inving "perfection," Scotland's best. , 00 '* if. '• "%'i

■ £■4-■■■'■/■-.■ ■:■■ , <.v..-\.f,.-: /Ai----:i-...'i ; ': ; j -.v:..','-- ■.■/'■.: :■■-: , f ■:.,■■ ,-. ■'.; '..::.'■-: V ■-.-f-'-.'-.V. . ■■>, ■' -?,r •y.yfa^l |-.; ■:■: .y. v^-"^^^^^^"'^! 1 T one of his recent lectures on advertising', given at Liverpool, England, Thomas Russell, of Lorrlon, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to tne cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of greal value to the public could never have been manufactured at all had it nf)! been thai advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Adver-, Using was the cheapest method vol devised by the wit of man for th" s->lo of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to pvil into an advertisement. The "Commereial Review" points out that—" Undoubtedly the first and most potent advertising force of the present day e- I lie new uaoor. Ho re is a Held so and so complex that it needs the most careful study of every varying condition to accurately estimate its-possibilities, and a whore army of specialists and experts in all branches of service have come into being.".