Page 7 Advertisements Column 3

Stratford Evening Post, Volume XXXX, Issue 53, 19 October 1914, Page 7

INDIAN MOTOR CYCLES. 7-H.P. mWO-SPEED, SPRING FRAME MODEL, COMJL PLETE ELECnOG ' TGHTTNG, SPEEDOMETER, ELECTRIC) STARTER, AND ELECTRIC HORN. Tha World’s East, and Fastest on the market. Catalogues and information from Stratford Agent, T. I. LAMASON. BROADWAY. THERE’S \u dairying. Rut to obtain an adequate return you must safeguard the health of your Cows. Good, healthy animals return a greater percentage of l>utter-fat than poor or.es, and eat no more—probably less. Theldeal cattlcmedicine to keep the herd tit and well Is 66 Pi® .J. —Sj & ft'.-; 35 S Wi,CTS _ ffi cos3B hinatlon of five pure oils, which has PROVED a valuable remedy for all stock troubles. **Veni M Is particularly effective as an after-calving drench, H and is superior to the ordinary dry article. Liquid In form, it is i handy to use. Give “ VEN i OIL DRENCH * r a* trial this season, p A.U Stor*k«*p«ra and Dairy Facton*. ■!| In Sf - Fii.it Bottles of Tor* doses Si or from Th* Varmern’ ModioiniD Co,, Ltd., 'Wolllaartoa T’"-,nri••• -- • ■ ■«v *r*Q;v‘ ■ 'i’.-.-- --v-,".T*acoww

A GOOD WATCH Dawson’s ‘Special’ 7-Jawelled Lever” PRICK 15/6 THU is our latest Watch. It Has been specially ''“inufactured to lulfil the desires of those who do not wish for an expensive watch, yet who wish to procure an accurate timekeeper at a very small expense, \ S' % POST FREK The watch is of the best Swiss make with Lever escapement, and has seven jewels. The Cases arc of Nickel or Gun Metal and quite strong enough to ®lami the rough use of country wear. This watch is better value than a great many makes of watches we have seen advertised at double the price. Our guarantee for 12 months with every watch. Please note that we do not employ Agents or Travellers. Neither do we sell goods on Timepayment System. There is only one way to buy and get bed rock value for your money, and that is by payug cash. . Any other system coats you double. Order direct to-day from Stewart Dawson & Co.. Ltd. J©w@!s©rs WELLINGTON BWBUMU

Newspaper Advertising T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas llussell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must alwavs be the mainstay of publicity.” i ' He illustrated the fact that scientific advertising did not add to tne cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled tlie manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not tnfe was.good enough to put into an advertisement. , The “Commercial Review” points out that—“ Undoubtedly the Hist and must potent 'advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and a whole army of specialists and experts in all branches of service have come into being.” tin