OLDEST ADVERTISING FIRM.

Stratford Evening Post, Volume XXXIX, Issue 44, 13 June 1914, Page 4

OLDEST ADVERTISING FIRM.

Father Vaughan, addressing advertising specialists at the Aldwych Club, told them that advertising is at once a science and an art. It was science, inasmuch as it was a study of psychology with a view’ of discovering the needs of the human race, and it was an art expressing itself in pictorial painting and literature. He himseli belonged to the oldest and biggest firm on their planet—the Catholic Church. She believed that she had wares that defied competition, and that no family should be without. Accordingly she put them in her shop windows proclaiming for all she was worth: ‘‘Come, even you without money, and buy.” The Divine Founder of their Church had told them to learn from those who were wiser in their generation than the children of light. He told them to go into the whole world and to preach the Gospel to every creature. “Trade till I come”—even so He expressed Himself. ‘‘Before advertising religion it is necessary that it is of the right sort; that is, clear and definite in its message, and that it can really supply a real demand. The Catholic Church, to\use the phraseology of the States, had been “on the job” twm thousand years, and had delivered the goods all the time. Every man who lived up to the religion in which he believed wms a living advertisement for it.