The Stratford Evening Post WITH WHICH IS INCORPORATED THE EGMONT SETTLER. MONDAY, FEBRUARY 23, 1914. THE STRENUOUS AMERICAN.

Stratford Evening Post, Volume XXXVIII, Issue 45, 23 February 1914, Page 4

The Stratford Evening Post WITH WHICH IS INCORPORATED THE EGMONT SETTLER. MONDAY, FEBRUARY 23, 1914. THE STRENUOUS AMERICAN.

Even the supposed sacred spheres of the church are being invaded in America by that strenuous spirit of business which characterises the American na-

tion. According to the Edison Month- , iy the United- States has set the exunple by some religious organisation striving to grip the attention of the careless by means of up-to-date* devices. The Anglican Cathedral in Denver was one of the first churches to use jill-board advertising, and its amhitihis advertisement campaign proved a event success. The Edison Monthly describes the illuminated church signs, perhaps the most arresting advertisements in use in modern cities. These dgns, lit up by powerful currents of electricity, blaze their message against die blackness of the night, flight in die midst of New York’s most slum irea, the members of St. Augustine’s diapel built an electric cross on tiie lofty spire of their church. Tiio blazing toss, with its eternal message, look'd down on the teeming life of the city. The example of St. Augustine’s lias been widely followed, in a region notorious for its devices and gambling dens, Jerry McArdey’s mission advertises its existence in huge illuminated letters, and other religious institutions are using similar methods. Was it not die founder of tho famous Wesley Church who refused to let all the good nines go to old Satan? in our day some ol the churches in America no longer disdain to use methods which uive lormerly belonged only to the vorld’s business or its so-called pursuits of pleasure.