BRANDED GOODS.

Stratford Evening Post, Volume XXXVII, Issue 40, 17 October 1913, Page 2

BRANDED GOODS.

One of the strongest' arguments—>erliaps the strongest argument- in "avour of buying advertised goods is he implied warranty that the maker s not ashamed of his wares. A hat with the maker's name in it is probably a better hat' than a hat ty a maker unknown, because' unless it were a first-class hat the maker vouhr not have put his name there. i3y doing so he has staked his'reputaion on the hat. An advertiser is in the same category. He advertises his branded roods; that is to say, he declares to

all and sundry his responsibility for their quality, their price, and workmanship. So a member of the public has more confidence in the advertised and branded article because lie knows that :t would be suicidal for a manufacturer to spend good money in advertising a bad article, and'so Jassociating his name and reputation with it.

Sometimes—it is inevitable—an article prove? in use to ; be less excellent than the reputation 1 of its maker would lead a purchaser to suppose. A piece of bad cloth gets into a suit, an ill-tanned piece of leather into • boot, or a bit of perished fubl.n' into a waterproof. The buyer is then able to appreciate the advantage of having"purchased a. branded article from an advertiser even more than when all goes well and the article "wears for ever."

Because he knows the tfaiffe arid address of the maker, he can write) to him, send back, the goods, and, except in very few cases, is sure of getting redress, since ; an . advertiser is very jealous of his reputation, arid would rather Replace the article than leave a bad impression on the customer whom he has spent good money in securing. i