REDUCING LIVING COSTS.

Stratford Evening Post, Volume XXXVI, Issue 5, 10 May 1913, Page 2

REDUCING LIVING COSTS.

A STEP IN THE RIGHT DIRECTION

AN INTERESTING INTERVIEW. (Reprinted from the Wanganui Daily .) Tlio average citizen lias proven by long experience that good medicine costs money. One’s chemist may be the best of good fellows, but when all is said and done he’s in the business for profit, and the mart who puts up a good healing specific is out to get full value for it. Knowing this, it occurred to the inquisitive newspaper man that it might be worth while, in the public interest, to delve for information concerning the genesis and bona fides of “Hean’s Essence”—a freely advertised prescription for a family cough and cold medicine, claiming the unique distinction of saving the purchaser nine shillings on an eighteen-penny advertisement. The peculiarity of the preparation and its advertising is, ot course, that the manufacturer recommends users to apply the finishing touches themselves, and in doing so reserve for their own pockets the expenses and profits that must otherwise be charged in the finished article. There is nothing like going to the fountain head, and as Mr G. W . Hean, of Hean’s Pharmacy, accepts full responsibility for this unusual method of supplying cough medicine, the pressman politely invited that gentleman to take the public into his confidence, and, as he put it, tell them how and why it’s done. Mr Hean cheerfully responded. J thought I had done that already, he said ‘‘l have endeavoured in the advertising to tell plainly the why and the wherefore about 'Bean s Essence Still, the more light the bettei. 1 method I have adopted in offering a good family cough remedy is so much out of the ordinary that the moio it is explained the better for the public and the better for me. It is simply a practical adaptation of the principle of giving the buyer the best possible value for his both as to quail y and to quantity. , “Yes but the difference between the cost of’ a bottle of any other cough medicine and Essence, concentrated, is so great. , “Precisely, but there again the explanation is simple. This little bottle contains the concentrated essentials—the entire medicinal and curative properties of the prescription. When diluted and mixed with water, sugar, and treacle, as explained on the label, it will make seven or eight full-sized bottles of good cough mixture ot the regular eighteenpenny size. Do you see the point ? If I add the concentrated ‘Essence’ to the other things, find so many more bottles, corks, labels, cartons, wrappings, and labour, I must, of necesisty, produce so much more expense, and obtain a profit on that expense. Goods and labour cost money—there is no getting away-from that fact. But if, oil the other hand, I supply the necessary medicinal ingredients only, and you supply yom , own sugar, treacle, water and mixing, you prevent not only the expense ot these things, but also the cost of several extra bottles, corks, etc., which are of no use to you. Your own jug or any big bottle at home can hold the -finished cough mixture, of the ready-to-take strength just as '.easily as a number * bf small bottles. Its preparation, after obtaining the concentrated ‘Hean’s^Essence, 1 ’ is so simple and easy that any mother or father will readily prepare'it; The only expert knowledge required is in the preparation of concentrated ‘Essence,’ and this I am supplying in the purest quality and as low as possible in price.” “Yes, but'if you sell one bottle concentrated where you formerly sold eight of ordinary strength your own sales and profits will surely be that much worse off.” “Not a bit of it” ’replied Mr Hean. “I haven’t the slightest fear. The public quickly recognises a real money--1 saving proposition. First, the article is as good as can be made for general family use—l took every care in that direction before making ‘Hean’s Essence’ known —and, second, _ the big saving in price is too interesting to be ignored—mothers and fathers will attend to that part. They will try ‘Heap’s Essence,’ and, finding it good, will continue its use whenever required, instead of buying the articles made in other countries, and at the same old prices. In the end I will sell as many or more bottle of ‘Hean’s Essence,’ concentrated as I have formerly sold of ordinary strengths. To save about nine shillings on a pint of cough. medicine is now a proven fact—a very considerable item in any home, and especially where there is a family* I will do as well finally, and ray customers , will benefit from the .start. “It means more than the actual monetary saving, however. It means also that there need be no skimping on the score of expense. Being entirely free fom the slightest taint of anything harmful, an extra dose or two can be taken whenever a cough is troublesome without raising the thought of another bottle to be bought. ‘Hean’s Essence’ is just what I say it is—the concentrated medicinal ingredients for preparing at home a. reliable familycough and cold remedy, and a genuine yet harmless medicine, at a big saving in price. Need I say any more?” The newspaper man though not. Being a family man ho clinched the interview by purchasing a bottle of “Hean’s Essence,” concentrated. “Hean’s Essence” is now procurable at most grocers and chemists. If your chemist or grocer has not yet stocked it he can easily procure from wholesalers for you, or post free on receipt of price, Is 6d, from Hean, Chemist, Wanganui. x